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October 7, 2017

It Is Possible To Win Against Heavy Odds: “The Underdog Can Triumph Over The Giant”

You all must have heard this story of an epic battle when a young shepherd boy defeats the giant. The shepherd boy was David and the […]
September 13, 2017

Ever thought of Adding That “Surprise” Element to your Marketing Mix like Walt Disney Does!

It Was My First Wedding Anniversary. I had no leaves left in my account. There were two unfinished projects, which required the team to work till […]
August 29, 2017

Multi-tasking can kill your brain

My boss was a self-proclaimed multitasker. He could speak on the phone, check emails and reply them, conduct meetings, drink coffee-all at the same time. By […]
August 1, 2017

Why do Brands Fail?

“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas A. Edison In 1985, I was a young brand Manager with a […]
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