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January 5, 2018

First Mover Disadvantage

First mover advantage is a marketing lie-most of the time. It has stopped millions of entrepreneurs into believing that if they are not the first with […]
December 28, 2017

More Choices Less Happy

When I wanted to buy my first car more than 25 years back, I had two choices –Fiat or Ambassador. I selected a second hand Fiat […]
December 13, 2017

Your Appetite For Risk Is The Real Difference Maker

Will you drive faster, if you had airbags in your car? When airbags were put in cars, it was expected that number of deaths would decrease. […]
December 6, 2017

Future Of Marketing: Top 10 trends for 2018

The rules of the game are changing. Marketing will displace core product as the key differentiator for success. It is likely that marketing guys will rightfully […]
November 29, 2017

Who is winning “The BRANDING GAME”?

Rumi Desai was a typical SME from Gujarat. He had grown his fathers business to 25 crores. He never did any marketing except putting one half-page […]
November 20, 2017

9 ways to execute that job

Everybody knows that execution is 99 .0 % of the magic- balance 1.0 % is planning. But, shockingly, more than ninety percent of the organizations just […]
November 10, 2017

10 Hot Tips For Branding In Down Economy

During down economy, small business gets hit faster. Due to the double whammy of demonetization and GST, small businesses are facing more challenges. Generally, the most […]
October 31, 2017

6 reasons why brands Fail?

“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas A. Edison   In 1985, I was a young brand Manager with a soft […]
October 7, 2017

It Is Possible To Win Against Heavy Odds: “The Underdog Can Triumph Over The Giant”

  You all must have heard this story of an epic battle when a young shepherd boy defeats the giant. The shepherd boy was David and […]
September 13, 2017

Ever thought of Adding That “Surprise” Element to your Marketing Mix like Walt Disney Does!

It Was My First Wedding Anniversary. I had no leaves left in my account. There were two unfinished projects, which required the team to work till […]
August 29, 2017

Multi-tasking can kill your brain

My boss was a self-proclaimed multitasker. He could speak on the phone, check emails and reply them, conduct meetings, drink coffee-all at the same time. By […]
August 1, 2017

Why do Brands Fail?

“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas A. Edison In 1985, I was a young brand Manager with a […]
July 12, 2017

The World’s Best PR Campaign

On July 14 2016, Two saree clad women from India delivered the special #TeaForTrump package to Donald Trump in New York.   This was 4 days […]
June 23, 2017

How to Sell to Women?

For no fault of mine, I was dragged into a super market by my wife and my daughter. The argument was that I needed a new […]
May 5, 2017

Why do copycats win?

“It’s better to be first than it is to be better,” say Al Ries and Jack Trout in their bestselling book ‘Immutable Laws of Marketing.’ [bctt […]
April 18, 2017

Money Back Guarantee

This is my dream. I enter into a restaurant and before I begin to order, the owner stops by to offer this simple promise: One final […]
April 11, 2017

How to recruit the best Talent?

If you are a start–up or an SME, spend maximum time in the recruitment process. The biggest challenge today for small businesses is hiring good people […]
March 31, 2017

Are You Taking Enough Risks?

Will you drive faster, if you had airbags in your car? When air bags were put in cars, it was expected that number of deaths would […]
March 22, 2017

Guerrilla Marketing: Unconventional Marketing Tactic

When the classic strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer strategies to turn the tide […]
March 3, 2017

How to Disrupt the Market in your favor

Whether you want to call such an insurgency- digital disruption or the fourth industrial revolution, this swiftly transforming environment is affecting the way consumers see things, […]
February 22, 2017

Video is the next marketing tool that you probably aren’t using (yet)

Google is undeniably the most used search engine in the world, as well as one of the most used websites compared to any other. Which search engine […]
February 22, 2017

5 Reasons Why You need to Think Digital When Planning Your Next Marketing Budget

10 Years back, social and digital media was considered a vacuum that would suck the life out of you. Fast-forward to the present day, its overthrown […]
February 15, 2017

Comeback Kings

Consumer’s emotions for a brand are comparable to fire. During the rosy period, it’s a blazing campfire, radiating heat and light and making everyone content around […]
February 15, 2017

How to become the most trusted brand?

The survey by Brand Equity’s most trusted brands is out. It does not throw big surprises. The first ten most trusted brands in India for 2016 […]
January 28, 2017

David And Goliath- The underdog can win

This is a story of an epic battle. Three thousand years ago, in the twelfth century, in the valley of Elah, two armies were facing each […]
January 10, 2017


Take your younger child or an infant to an ice cream parlour or restaurant if you really want to torture them. They have to make a […]
January 10, 2017

How much of Your Advertising works?

I have a problem. All my clients ask me the same question. How much advertising is enough ? The truth is that 90 % of advertising doesn’t […]
December 30, 2016

Your Bucket List for 2017

Even school children have stopped making New Year resolutions. You know that you will break those at the earliest opportunity. And it is designed to make […]
December 22, 2016

You can change your story

Who said life is fair? Sometimes, events do not happen as per your plan. Products based on sound business plan fail. It can be a lack […]
December 19, 2016

Why customers will buy from you?

I asked taxi drivers, bus drivers. I asked house maids, small shopkeepers. I asked business owners and Government employees. If elections are held today, will you vote […]

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