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May 5, 2017

Why do copycats win?

“It’s better to be first than it is to be better,” say Al Ries and Jack Trout in their bestselling book ‘Immutable Laws of Marketing.’   […]
April 18, 2017

Money Back Guarantee

This is my dream. I enter into a restaurant and before I begin to order, the owner stops by to offer this simple promise: One final […]
April 11, 2017

How to recruit the best Talent?

If you are a start–up or an SME, spend maximum time in the recruitment process. The biggest challenge today for small businesses is hiring good people […]
March 31, 2017

Are You Taking Enough Risks?

Will you drive faster, if you had airbags in your car? When air bags were put in cars, it was expected that number of deaths would […]
March 22, 2017

Guerrilla Marketing: Unconventional Marketing Tactic

When the classic strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer strategies to turn the tide […]
March 3, 2017

How to Disrupt the Market in your favor

Whether you want to call such an insurgency- digital disruption or the fourth industrial revolution, this swiftly transforming environment is affecting the way consumers see things, […]
February 22, 2017

Video is the next marketing tool that you probably aren’t using (yet)

Google is undeniably the most used search engine in the world, as well as one of the most used websites compared to any other. Which search engine […]
February 22, 2017

5 Reasons Why You need to Think Digital When Planning Your Next Marketing Budget

10 Years back, social and digital media was considered a vacuum that would suck the life out of you. Fast-forward to the present day, its overthrown […]
February 15, 2017

Comeback Kings

Consumer’s emotions for a brand are comparable to fire. During the rosy period, it’s a blazing campfire, radiating heat and light and making everyone content around […]
February 15, 2017

How to become the most trusted brand?

The survey by Brand Equity’s most trusted brands is out. It does not throw big surprises. The first ten most trusted brands in India for 2016 […]
January 28, 2017

David And Goliath- The underdog can win

This is a story of an epic battle. Three thousand years ago, in the twelfth century, in the valley of Elah, two armies were facing each […]
January 10, 2017

MORE CHOICES MORE PARALYSIS

Take your younger child or an infant to an ice cream parlour or restaurant if you really want to torture them. They have to make a […]
January 10, 2017

How much of Your Advertising works?

I have a problem. All my clients ask me the same question. How much advertising is enough ? The truth is that 90 % of advertising doesn’t […]
December 30, 2016

Your Bucket List for 2017

Even school children have stopped making New Year resolutions. You know that you will break those at the earliest opportunity. And it is designed to make […]
December 22, 2016

You can change your story

Who said life is fair? Sometimes, events do not happen as per your plan. Products based on sound business plan fail. It can be a lack […]
December 19, 2016

Why customers will buy from you?

I asked taxi drivers, bus drivers. I asked house maids, small shopkeepers. I asked business owners and Government employees. If elections are held today, will you vote […]
December 19, 2016

Networking Is Horribly Overrated

When I started my own business firm after working as a cubicle slave (regular 9-5 job) for 25 years, I got lots of unsolicited advice from […]
December 8, 2016

How to create an event at a hoarding

We’re always interested in creative hoarding campaigns and so far this campaign by Toyota is a unique and engaging campaign. Toyota wanted to promote their RAV4 […]
November 1, 2016

Your Body Language will shape your destiny

Eight seconds. That’s the time taken for anybody to judge you. 70 % of that decision will be taken by your body language. Whether they like […]
October 27, 2016

The Myth of 1st Mover Advantage

First Mover Advantage is not a pretty thing. It is a myth that carries on and on from marketing books. From marketing experts. Everybody accepts this […]
September 24, 2016

Building Your Brand during Festival season

India is a nation of festivals. And this period between September to December is the period where fortunes are made. Ganesh Immersion, Navratri, Dauserra, Diwali, Christmas […]
August 21, 2016

Insane Marketing Mania- “Pokemon GO”

Pokemon GO  is the most sensational mobile game that has ever been invented. It has been released in 26 countries only and within only two weeks, […]
August 9, 2016

GST For Non-Dumbies

June 30, 2016

Perfect is Paralysis   

Fail to plan and plan to fail- very boring and uninspiring thought. I know of a gentleman who is planning to launch his product for last […]
June 11, 2016

10 hot tips on Branding your Small Business

During down economy, small business gets hit faster. Generally, the most meaningful response to any such crisis is to stop all marketing expenses. All training programms. […]
June 11, 2016

Multi-tasking. Is it for you?

Most of the accidents in life take place ,when you are trying to do multiple things at one time. Talking on mobile phone,while driving. Most young […]
May 21, 2016

How to start Reverse Marketing Process

Reverse marketing is where the customer becomes the marketer. Social media is an example of reverse marketing. Customers are marketing to other customers and to organizations. […]
May 14, 2016

Reverse Marketing is Future.

Old marketing is dead. Reverse marking is the future. Is consumer loyalty dead ? E-commerce in India has turned all marketing concepts on its head. You […]
May 6, 2016

Reverse Marketing – How to make your company Awesome !

Who said life is fair ? Twenty years ago, this wisdom was given to me by my boss, when I had expressed my dissatisfaction at getting […]
April 15, 2016

Achieve more with less-80/20 rule

Vilfredo Pareto, the Italian economist, discovered the 80/20 principal in 1897, which is now referred to as Pareto’s rule. He discovered that 80 % of the […]
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