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January 28, 2017

David And Goliath- The underdog can win

This is a story of an epic battle. Three thousand years ago, in the twelfth century, in the valley of Elah, two armies were facing each […]
January 10, 2017


Take your younger child or an infant to an ice cream parlour or restaurant if you really want to torture them. They have to make a […]
January 10, 2017

How much of Your Advertising works?

I have a problem. All my clients ask me the same question. How much advertising is enough ? The truth is that 90 % of advertising doesn’t […]
December 30, 2016

Your Bucket List for 2017

Even school children have stopped making New Year resolutions. You know that you will break those at the earliest opportunity. And it is designed to make […]
December 22, 2016

You can change your story

Who said life is fair? Sometimes, events do not happen as per your plan. Products based on sound business plan fail. It can be a lack […]
December 19, 2016

Why customers will buy from you?

I asked taxi drivers, bus drivers. I asked house maids, small shopkeepers. I asked business owners and Government employees. If elections are held today, will you vote […]
December 19, 2016

Networking Is Horribly Overrated

When I started my own business firm after working as a cubicle slave (regular 9-5 job) for 25 years, I got lots of unsolicited advice from […]
December 8, 2016

How to create an event at a hoarding

We’re always interested in creative hoarding campaigns and so far this campaign by Toyota is a unique and engaging campaign. Toyota wanted to promote their RAV4 […]
November 1, 2016

Your Body Language will shape your destiny

Eight seconds. That’s the time taken for anybody to judge you. 70 % of that decision will be taken by your body language. Whether they like […]
October 27, 2016

The Myth of 1st Mover Advantage

First Mover Advantage is not a pretty thing. It is a myth that carries on and on from marketing books. From marketing experts. Everybody accepts this […]
September 24, 2016

Building Your Brand during Festival season

India is a nation of festivals. And this period between September to December is the period where fortunes are made. Ganesh Immersion, Navratri, Dauserra, Diwali, Christmas […]
August 21, 2016

Insane Marketing Mania- “Pokemon GO”

Pokemon GO  is the most sensational mobile game that has ever been invented. It has been released in 26 countries only and within only two weeks, […]
August 9, 2016

GST For Non-Dumbies

Stay Connected!Want to grow your business to endless possibilities? We understand your Privacy and Time. We know what you want to hear.
June 30, 2016

Perfect is Paralysis   

Fail to plan and plan to fail- very boring and uninspiring thought. I know of a gentleman who is planning to launch his product for last […]
June 11, 2016

10 hot tips on Branding your Small Business

During down economy, small business gets hit faster. Generally, the most meaningful response to any such crisis is to stop all marketing expenses. All training programms. […]
June 11, 2016

Multi-tasking. Is it for you?

Most of the accidents in life take place ,when you are trying to do multiple things at one time. Talking on mobile phone,while driving. Most young […]
May 21, 2016

How to start Reverse Marketing Process

Reverse marketing is where the customer becomes the marketer. Social media is an example of reverse marketing. Customers are marketing to other customers and to organizations. […]
May 14, 2016

Reverse Marketing is Future.

Old marketing is dead. Reverse marking is the future. Is consumer loyalty dead ? E-commerce in India has turned all marketing concepts on its head. You […]
May 6, 2016

Reverse Marketing – How to make your company Awesome !

Who said life is fair ? Twenty years ago, this wisdom was given to me by my boss, when I had expressed my dissatisfaction at getting […]
April 15, 2016

Achieve more with less-80/20 rule

Vilfredo Pareto, the Italian economist, discovered the 80/20 principal in 1897, which is now referred to as Pareto’s rule. He discovered that 80 % of the […]
March 10, 2016

How to stop dying slowly ?

Poet Pablo Neruda has written this wonderful poem on how to make your life more interesting and meaningful. “You start dying slowly, if you do not […]
February 25, 2016

How to do Good marketing in Bad times ?

I met an owner of an Import house today. “There is no money in the market” he said not very cheerfully. “Do you have money?” I […]
February 11, 2016

Can You Afford It ?

  Typically it takes 8-13 interactions for your audience to really register that you are talking to them. Always remember…you get tired of your message much […]
January 22, 2016

51 Ugly truths about being a start up

This is the best time ever to start a new business or expand your current business. But, it may not be as glamorous as it appears. […]
December 28, 2015

Why Good People Will Not Work For You?

I have a huge problem. Being in a consulting business, my clients are also start-ups, who want to build big brands. All of them want to […]
December 21, 2015

10 Reasons “Sense Of Humor” Can Make You Successful.

“A sense of humor is part of the art of leadership, of getting along with people, of getting things done.” – Dwight D. Eisenhower Despite his […]
December 5, 2015

Branding for small business 10 Hot Tips.

During down economy, small business gets hit faster.Generally, the most meaningful response to any such crisis is to stop all marketing expenses. This could be a […]
December 1, 2015

10 Steps To Get Your New Product Noticed

I trust you are a smart person. Hence, I assume that you have done your basic homework before launching a new product. You have selected a […]
November 24, 2015

Even God has a plan B

 One young start-up team came to discuss their business plan with me. After going through the plan, I asked them if they had any plan B. […]
November 5, 2015

Building Your Brand Through Gift Marketing.

 Diwali in India provides a great opportunity to create brand value through gifting. Why gifting is such a great idea ? We are now in the […]

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