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November 5, 2015

Why FMCG Brands are Failing?

As per Neilson report, 16,914 products were launched in FMCG category, since 2012. Only 0.14 % or 23 launches were considered successful out of 80 FMCG […]
October 26, 2015

How to launch your brand in 100 days?

100 days is the magic figure. Or, you will have dozen more competitors trying to steal your lunch. You will not be able to have peak […]
October 26, 2015

Why you need to launch a product in 100 days?

A rocket consumes 97 % of its fuel during the first 3 feet of its launch. The same principal is applicable, while launching a new product […]
October 21, 2015

Are you Lucky?

During a meeting, his subordinates informed Napoleon Bonaparte of a new general, who was turning out to be extremely capable. The new man’s bravery, skill, determination […]
October 15, 2015

Trimurti- The Theory of Success

The “Trimurti” is a concept in Hinduism “in which the cosmic functions of creation, maintenance, and destruction are personified by the forms of Brahma the Creator, […]
October 14, 2015

Life is too short…

I must confess this is not my original story. I have picked this from the brilliant book “Predatory Thinking” by Dave Trott. It was too good […]
July 16, 2015

10 Ways to Powerful Body Language

The most effective  way to communicate is through body language. Here are ten ways for powerful body language, where you can increase the impact of your […]
July 9, 2015

10 ways to do Better PR at Minimum Cost- Hemant Mishrra

Advertising creates awareness, PR sells the product. A good PR is like taking an insurancre policy.In bad times, it can save you and your brand. In […]
June 30, 2015

As Good as your Last Hair-Cut

By Hemant Mishrra When you do not want to understand the changing world, changing consumers, changing buying habits, changing technology-YOU DIE. But it is not an […]
May 6, 2015

What Does it Take to be a Brand Building CEO?

(This is a guest column written by Ravi Ganti, who is a Director with Aquarius Business Solutions Pvt Ltd,Mumbai. He would like to introduce himself as […]
May 6, 2015

The Magic Of 15%

When a newspaper loses 15 % of its readers and 15 % of its advertisers-it goes out of business. But people still want to read it, […]
May 6, 2015

9 Tips For Creative Recruitment

Research shows that A-class managers hire A+ guys. B-class managers hire C-class employees and C-class managers hire D-class employees. The net result is that A-class managers make their […]
May 6, 2015

The New 80/20 Rule

Vilfredo Pareto, the Italian economist, discovered the 80/20 principal in 1897, which is now referred to as Pareto’s rule. He discovered that 80 % of the […]
May 6, 2015

How to build brand awareness for your business ?

So, you are no Coca-Cola, Pepsi, Airtel or Reliance. You really do not have a huge amount to build brand awareness for your business. What are […]
May 6, 2015

New Biz Mood- Are you ready?

  The new Biz mood is different. Till a few months ago, companies were talking about cost cutting and operational efficiencies. Nobody was talking about long-term […]
May 6, 2015

Perfect is paralysis

Fail to plan and plan to fail- very boring and uninspiring thought.I know of a gentleman who is planning to launch his product for last 3 […]
May 6, 2015

What is an Accelerated Brand?

(This is a guest column written by Ravi Ganti, who is a Director with Aquarius Business Solutions Pvt Ltd,Mumbai. He would like to introduce himself as […]
May 6, 2015


(This guest post is written by Jayant Mishra,CEO of PeopleLive, an HR Consulting firm from Indore. During my consulting days, I found out that this syndrome […]
May 6, 2015

Are you ready for the ultimate risk?

This is my dream. I enter into an Indian restaurant and before I begin to order, the owner stops by to offer this simple promise: “If […]
May 6, 2015

6 ways to Brand a commodity

Amuleek Singh Bijral, MBA from Harvard University and former employee of EMC Corporation, opened “Chai Point” in Bangalore in 2010, where he was serving humble tea […]
May 6, 2015

5 ways on how to avoid hiring morons?

Customers come first- wrong. Tomorrow’s business reality is that only two things will drive success- innovation and people. If you have good and happy employees-your customers […]
May 6, 2015

How Colors Affect Conversion Rate?

Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% […]
May 6, 2015

Good marketing in Bad times

When economy is good, every product is a brand. Sales are up-everybody is mighty pleased with themselves. Even weak brands do well. This is the time […]
May 6, 2015

Don’t make any resolutions !

Making resolutionss is a neat trap- you know you are going to break most of them, -and feel terrible about it for the rest of the […]
May 6, 2015

Amazon wants to own the future

Did you see the Amazon Air video? If not, please have a look of the video at the end of this mail. You will see Amazon […]
May 6, 2015

Marketing lessons from Aam Admi Party’s (AAP) victory

Her are some key marketing lessons from Aam Admi Party’s victory: Big risks, big gains– marketing is all about taking big risks as the payoff can […]
May 6, 2015

Why do your customers buy from you ?

Why do your customers buy from you ? Can you honestly tell why your customers would like to buy from you ,but not from your competitors […]
May 6, 2015


Multi-tasking is the success mantra. Women can multi-task nine activities at one time. whereas men can multi-task only seven activities. Big myths, big lies. In fact, […]
May 6, 2015

Do you need a scorecard ?

Everybody knows that execution is 99 .0 % of the magic.But, more than ninety percent of the organizations just don’t get it.They will spend a huge […]
May 6, 2015

Happy at work

Customers come first-wrong.Tomorrows business reality is that only two things will drive the success- innovation and people.If you have good and happy employees-your customers will be […]

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