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May 6, 2015

Do you need a mission statement ?

Our client was very upset with us. We were hired to craft a marketing strategy for his organization. And it did not have mission and vision […]
May 6, 2015

Blackberry-a PR disaster ?

RIM (makers of blackberry mobile phone) is a smart company. They have been very successful with their phones  in most of the countries I have been […]
May 6, 2015

Being Creative

Do you think you are creative ? Creativity helps build brands .It is a big myth, that only advertising guys, artists and writers can be creative. […]
May 6, 2015

Diwali Brand Building

You need Brand visibility to build association and corporate gifts are a great branding tool. And Diwali in India provides a great opportunity to create brand […]
May 6, 2015

Passion still works ?

We are witnessing a great change in how people are doing business and how consumers are buying products. Old marketing methods do not work any more. […]
May 6, 2015

Golden art of negotiation

The golden art of negotiating says, that the person who has the gold makes the rules. Civil society members in India are are fighting a battle […]
May 6, 2015

John Wooden on true success

John Wooden,affectionately called as coach,had unmatched record of maximum wins as the coach of UCLA in the world of basketball.I have been impressed by his simple […]
May 6, 2015

Are you a busy CEO ?

Do you know why most of the companies do not grow? Because CEO has no time to grow. He is busy running the daily show 24/7.He […]
May 6, 2015

Are you Future ready?

India is going to witness some big changes in next ten years. You will be history, if you don’t change with the times. Take a small […]
May 6, 2015

Differentiate or Die ?

This is the most repeated marketing cliche’. But at what stage your differentiation starts making meaning ? 10-15 % – Nobody will notice. 15-35 % -consumers […]
May 6, 2015
‘TIE’ around the neck
I happen to attend ‘TIE” summit in Mumbai, India.This was a two day seminar on entrepreneurship-where successful businessmen recounted their journey to success. It was a […]
May 6, 2015

Apple mania

As per the Forbes magazine, Apple has become the most valuable brand on this planet. It has displaced Coca cola-which is a 100 year old brand.They […]
May 6, 2015

Resolutions 2011

These are my resolutions for 2011 1) Will do only things which will increse my sales or reduce my costs. 2) Will outsource everything which is […]
May 6, 2015

Crowdsourcing is here ! love it.

Web is changing the rules of the game- turning them on their head.Crowdsourcing is a term which was coined in 2006 by Jeff Howe from Howard […]
May 6, 2015

Style or Substance ?

If you need to choose between style and substance, what do you choose ? style ,of course. I don’t care much for substance. There are one […]
May 6, 2015
people are plain lazy
I am surprised that people can be so lazy. Diwali is mother of all festivals.It provides an incredible opportunity to network with your customers and grow your […]
May 6, 2015
The art of seducing your customer
All brands seek to seduce their customers- so does painters, authors and job seekers. The trouble is that seduction only works if other person cooperates. Actually, […]
May 6, 2015

The Magic of 15%

When a newspaper loses 15 % of its readers and 15 % of its advertisers-it goes out of business. But people still want to read it,but […]
May 6, 2015

How to be creative?

Creativity helps build brands faster. It is a big myth that only advertising guys, artists, designers and writers can be creative. Everybody can be creative-as ideas […]
May 6, 2015
How to get Fired in Fifteen Days?
One of my friends got fired in just fifteen days. He was invited by the owner of an SME to head a division. Since I know […]
May 6, 2015
The Power of Free
A recent study on buying habits of consumers in Asian countries say that Indian buyers do not make purchase decisions because of free offers. I disagree. […]
May 6, 2015
Second chances in life
We all take life insurance. Have you ever wondered that for some unexplained reason ,we do not die-what would be the return on investment? A big […]
May 6, 2015
Salute the Hero
Recap- Jetblue’s flight attendant Steven Slater instructs an errant passenger to sit down after she gets up to retrieve her luggage.The passenger defies him. He walks […]
May 6, 2015
Trust in God, But Lock your Car
Commonwealth games in India have raised one stark question-can you trust your employees ?Donald Trump says that you should hire the best person you can afford, […]
May 6, 2015
Planet’s most valuable brand
As per Forbes list published recently, Apple has become the most valuable brand on the planet. It has displaced Coca Cola, which is a 100 year […]
May 6, 2015

Boiling an Egg on Electric Guitar

My CEO friend works twelve hours a day-every day.Sometimes he works on Sundays too. He is also very proud, that he has build his business from […]

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