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May 6, 2015

New Biz Mood- Are you ready?

  The new Biz mood is different. Till a few months ago, companies were talking about cost cutting and operational efficiencies. Nobody was talking about long-term […]
May 6, 2015

Perfect is paralysis

Fail to plan and plan to fail- very boring and uninspiring thought.I know of a gentleman who is planning to launch his product for last 3 […]
May 6, 2015

What is an Accelerated Brand?

(This is a guest column written by Ravi Ganti, who is a Director with Aquarius Business Solutions Pvt Ltd,Mumbai. He would like to introduce himself as […]
May 6, 2015

WHY HAVE A DOG AND BARK YOURSELF?

(This guest post is written by Jayant Mishra,CEO of PeopleLive, an HR Consulting firm from Indore. During my consulting days, I found out that this syndrome […]
May 6, 2015

Are you ready for the ultimate risk?

This is my dream. I enter into an Indian restaurant and before I begin to order, the owner stops by to offer this simple promise: “If […]
May 6, 2015

6 ways to Brand a commodity

Amuleek Singh Bijral, MBA from Harvard University and former employee of EMC Corporation, opened “Chai Point” in Bangalore in 2010, where he was serving humble tea […]
May 6, 2015

5 ways on how to avoid hiring morons?

Customers come first- wrong. Tomorrow’s business reality is that only two things will drive success- innovation and people. If you have good and happy employees-your customers […]
May 6, 2015

How Colors Affect Conversion Rate?

Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% […]
May 6, 2015

Good marketing in Bad times

When economy is good, every product is a brand. Sales are up-everybody is mighty pleased with themselves. Even weak brands do well. This is the time […]
May 6, 2015

Don’t make any resolutions !

Making resolutionss is a neat trap- you know you are going to break most of them, -and feel terrible about it for the rest of the […]
May 6, 2015

Amazon wants to own the future

Did you see the Amazon Air video? If not, please have a look of the video at the end of this mail. You will see Amazon […]
May 6, 2015

Marketing lessons from Aam Admi Party’s (AAP) victory

Her are some key marketing lessons from Aam Admi Party’s victory: Big risks, big gains– marketing is all about taking big risks as the payoff can […]
May 6, 2015

Why do your customers buy from you ?

Why do your customers buy from you ? Can you honestly tell why your customers would like to buy from you ,but not from your competitors […]
May 6, 2015

Multi-tasking

Multi-tasking is the success mantra. Women can multi-task nine activities at one time. whereas men can multi-task only seven activities. Big myths, big lies. In fact, […]
May 6, 2015

Do you need a scorecard ?

Everybody knows that execution is 99 .0 % of the magic.But, more than ninety percent of the organizations just don’t get it.They will spend a huge […]
May 6, 2015

Happy at work

Customers come first-wrong.Tomorrows business reality is that only two things will drive the success- innovation and people.If you have good and happy employees-your customers will be […]
May 6, 2015

Recruitment Mindset

Research shows that A class Managers hire A+ guys. B-Class Managers hire C-class employees, C-Class managers hire D-Class employees. The net result is that A- class […]
May 6, 2015

sex appeal

Do you know what is a sex appeal of a product ? a great design. Steve Jobs of apple computer wanted to design such a beautiful key […]
May 6, 2015

Is Blackberry dead ?

It takes huge efforts to achieve what Blackberry has achieved in such a short span.Market share has dropped to 11 % from 50 % in 2009.The […]
May 6, 2015

Art of dying-slowly

When you do not want to understand the changing world, changing consumers,changing buying habits-you die. But it is not a ice-pick job,it is a slow death. […]
May 6, 2015

To-do-list for CEO

Becoming a CEO is tough,remaining one is tougher.A short cut to remain in the corner office: 1) Exercise- your energy levels need to be high. 2) […]
May 6, 2015

Surviving kit 2012( part 2)-understand new age customer

Like old times,don’t expect advertising to work for you.Earlier,brand managers had to choose a media vehicle and sit back to watch consumes buying your product.With less […]
May 6, 2015

Surviving kit 2012-part 1

So there is global recession.It can dramatically change the context of thinking. When times are good, you flow with the current.You are really not bothered about sharpening […]
May 6, 2015

Networking Hero

Networking gives you unfair advantage.If you are active on social media , can write interesting stuff and have basic desire to connect with people-you are already […]
May 6, 2015

Surprise is an awe-inspiring emotion

Who doesn’t like to be surprised? Walt Disney has a yearlong theme, “The Year of a Million Dreams,” Disney has added a brilliant twist to the […]
May 6, 2015

FDI in India ?

Foreign Direct investment (FDI) is a dirty word in India right now.Nobody wants it except Government, industry-heads and traders,who may benefit from it. All opposition parties […]
May 6, 2015

Do you need a vision statement ?

It is always great to define your long-term goal ,and know where the organization is heading. The vision statement must inspire and must be audacious and […]
May 6, 2015

Do you need a mission statement ?

Our client was very upset with us. We were hired to craft a marketing strategy for his organization. And it did not have mission and vision […]
May 6, 2015

Blackberry-a PR disaster ?

RIM (makers of blackberry mobile phone) is a smart company. They have been very successful with their phones  in most of the countries I have been […]
May 6, 2015

Being Creative

Do you think you are creative ? Creativity helps build brands .It is a big myth, that only advertising guys, artists and writers can be creative. […]
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