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May 6, 2015

Recruitment Mindset

Research shows that A class Managers hire A+ guys. B-Class Managers hire C-class employees, C-Class managers hire D-Class employees. The net result is that A- class […]
May 6, 2015

sex appeal

Do you know what is a sex appeal of a product ? a great design. Steve Jobs of apple computer wanted to design such a beautiful key […]
May 6, 2015

Is Blackberry dead ?

It takes huge efforts to achieve what Blackberry has achieved in such a short span.Market share has dropped to 11 % from 50 % in 2009.The […]
May 6, 2015

Art of dying-slowly

When you do not want to understand the changing world, changing consumers,changing buying habits-you die. But it is not a ice-pick job,it is a slow death. […]
May 6, 2015

To-do-list for CEO

Becoming a CEO is tough,remaining one is tougher.A short cut to remain in the corner office: 1) Exercise- your energy levels need to be high. 2) […]
May 6, 2015

Surviving kit 2012( part 2)-understand new age customer

Like old times,don’t expect advertising to work for you.Earlier,brand managers had to choose a media vehicle and sit back to watch consumes buying your product.With less […]
May 6, 2015

Surviving kit 2012-part 1

So there is global recession.It can dramatically change the context of thinking. When times are good, you flow with the current.You are really not bothered about sharpening […]
May 6, 2015

Networking Hero

Networking gives you unfair advantage.If you are active on social media , can write interesting stuff and have basic desire to connect with people-you are already […]
May 6, 2015

Surprise is an awe-inspiring emotion

Who doesn’t like to be surprised? Walt Disney has a yearlong theme, “The Year of a Million Dreams,” Disney has added a brilliant twist to the […]
May 6, 2015

FDI in India ?

Foreign Direct investment (FDI) is a dirty word in India right now.Nobody wants it except Government, industry-heads and traders,who may benefit from it. All opposition parties […]
May 6, 2015

Do you need a vision statement ?

It is always great to define your long-term goal ,and know where the organization is heading. The vision statement must inspire and must be audacious and […]
May 6, 2015

Do you need a mission statement ?

Our client was very upset with us. We were hired to craft a marketing strategy for his organization. And it did not have mission and vision […]
May 6, 2015

Blackberry-a PR disaster ?

RIM (makers of blackberry mobile phone) is a smart company. They have been very successful with their phones  in most of the countries I have been […]
May 6, 2015

Being Creative

Do you think you are creative ? Creativity helps build brands .It is a big myth, that only advertising guys, artists and writers can be creative. […]
May 6, 2015

Diwali Brand Building

You need Brand visibility to build association and corporate gifts are a great branding tool. And Diwali in India provides a great opportunity to create brand […]
May 6, 2015

Passion still works ?

We are witnessing a great change in how people are doing business and how consumers are buying products. Old marketing methods do not work any more. […]
May 6, 2015

Golden art of negotiation

The golden art of negotiating says, that the person who has the gold makes the rules. Civil society members in India are are fighting a battle […]
May 6, 2015

John Wooden on true success

John Wooden,affectionately called as coach,had unmatched record of maximum wins as the coach of UCLA in the world of basketball.I have been impressed by his simple […]
May 6, 2015

Are you a busy CEO ?

Do you know why most of the companies do not grow? Because CEO has no time to grow. He is busy running the daily show 24/7.He […]
May 6, 2015

Are you Future ready?

India is going to witness some big changes in next ten years. You will be history, if you don’t change with the times. Take a small […]
May 6, 2015

Differentiate or Die ?

This is the most repeated marketing cliche’. But at what stage your differentiation starts making meaning ? 10-15 % – Nobody will notice. 15-35 % -consumers […]
May 6, 2015
‘TIE’ around the neck
I happen to attend ‘TIE” summit in Mumbai, India.This was a two day seminar on entrepreneurship-where successful businessmen recounted their journey to success. It was a […]
May 6, 2015

Apple mania

As per the Forbes magazine, Apple has become the most valuable brand on this planet. It has displaced Coca cola-which is a 100 year old brand.They […]
May 6, 2015

Resolutions 2011

These are my resolutions for 2011 1) Will do only things which will increse my sales or reduce my costs. 2) Will outsource everything which is […]
May 6, 2015

Crowdsourcing is here ! love it.

Web is changing the rules of the game- turning them on their head.Crowdsourcing is a term which was coined in 2006 by Jeff Howe from Howard […]
May 6, 2015

Style or Substance ?

If you need to choose between style and substance, what do you choose ? style ,of course. I don’t care much for substance. There are one […]
May 6, 2015
people are plain lazy
I am surprised that people can be so lazy. Diwali is mother of all festivals.It provides an incredible opportunity to network with your customers and grow your […]
May 6, 2015
The art of seducing your customer
All brands seek to seduce their customers- so does painters, authors and job seekers. The trouble is that seduction only works if other person cooperates. Actually, […]
May 6, 2015

The Magic of 15%

When a newspaper loses 15 % of its readers and 15 % of its advertisers-it goes out of business. But people still want to read it,but […]
May 6, 2015

How to be creative?

Creativity helps build brands faster. It is a big myth that only advertising guys, artists, designers and writers can be creative. Everybody can be creative-as ideas […]

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