Dr. Shalini Bariar, as her title suggests has completed her PhD in consumer behaviour in 2012.
Apart from this, she’s creative, innovative and insightful from her 15+ years of experience in the industrial and educational sector.
Some of the white papers published by her include a) Influence on Brand in Female Consumer behaviour in Apparel Purchase, b) an Investigation of the Factors Influencing Consumer Perception towards Green Brands, c) Social media and its Role in Brand building, d) A Study on Organizations Embracing Green Marketing for a Sustainable Environment With Reference To Indian Markets.
She has been successful in planning and executing advertising strategies in a customer-focused market.
From teaching marketing to working in ad agencies to publishing papers in internationals journals, she can pretty much do anything. Some of the major projects handled by her are Tata chemicals LTD, Seagram’s, ITC, Airtel & reliance.
She resides in Malad, Mumbai with her family.