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MALAS FRUIT PRODUCT

MALAS FRUIT PRODUCT

Organization : A fifty year old family owned organization in Maharashtra.

Background : The organization was a fifty year old in the business of manufacturing and selling Jams, squashes, syrups.

Inspite of very good quality products, the company was not growing and distribution was limited to certain pockets of Maharashtra.Neeti brand Solutions was hired to improve the current situation.

Project scope : To develop a comprehensive "Go To Market "Plan for attaining market presence in Western india Recommendations leading to entry strategy, and go to market strategy (business model, cities of entry, Expansion and route planning, etc.)

Consulting methodology : To asses the market opportunity for Jams, squashes and syrups in Indian Market
To map the competitive landscape and strategy in western India
To understand the need gaps, usage, spend, preferred pricing, vendor perceptions, future plans and other end user parameters
To advise on creation & management of sales and distribution network
To develop a comprehensive Go To Market Plan by development of better product portfolio;better packaging and competitive pricing

Result : The Company is currently on a high growth path.

Sales have tripled in a span of four years,brand equity has gone up,distribution reach has increased by three times.

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