Video should drive your digital campaign.
Every day thousands of experts put up content over the internet about using digital space to win the marketing game.Video marketing, video strategy, video promotion, how many views, viral campaigns are the new buzz words.
But the big question is, is video really effective?
How effectively you can use the digital space is going to be a defining factor for your business in future!
Let me tell you how.
There are some important facts that you need to consider:
Cisco Visual Networking Index says by 2021 every second, 1 million minute video content will travel the worldwide IP network. For a person to watch the whole content crossing the network over a month will take five million years. Such heavy traffic means a huge number of users. So now, it’s obvious that why video content is the way forward Also, 50% of the users look for videos related to that product or service before making any purchase decision YouTube is the second most used website in contrast to other websites. Youtube is approximately used by 1.3 billion people. 300 hours of videos are uploaded on the youtube every minute.
All these facts prove why video should be the vital part of your marketing and promotion strategy.
Key moments when your business needs videos:
1. Product Launch or Announcement:
For letting the world know that a new product has entered the market. People want to know how your product is different from others. It should tell the audience how it solves the problem in an entertaining manner.
2. Product Demo Video:
Videos work well in a consumer durable category like washing machines, TVs, computers. Even real estate and consumer product companies have started using videos to explain their product usage.
3. Social Responsibility:
Trust is a key factor on which the entire foundation of a brand, business or company lies.
For them to buy you, they need to trust you.
4. Vlogs &Testimonials:
For example, Tesla Motors, the Electric car manufacturer believes in the power of such videos. For its Model X, they created such a brilliant video which showed how the SUV worked for a chocolate vendor. And this worked in their favour and further motivated new buyers to buy.
Video marketing campaign is the most important marketing decision you will ever take.
The caveat is that your content should be shamelessly engaging, which blows your audience’s mind.