This was 4 days before the National Convention in 19th July.
“Tea for Trump”was the PR stunt carried by an Indian Tea company TE-A-ME to spread the word about the goodness of organic, green tea.
There was a very real chance of Mr. Donald Trump becoming the next President of United States of America.
But he continued to evoke strong reactions from nearly everybody –Muslims, Jews, Blacks, Women, Gays and you name it.
Mr Trump continued to give his extreme views on sexism, racism, keeping Muslims out of US, making a Mexican Wall.
The Gandhian principle saw itself put into action again, when the TE-A-ME Teas took a friendly approach to changing Trump for the better. They argued that Trump could become a better human being, if he drinks Green organic Tea which can remove toxins from his body. Green tea is known the world over to fight against harmful free radicals and cleanse the spirit, mind and bodies, helping one to maintain a healthy balance.
TE-A-ME tea delivered four years’ supply of green tea to Donald Trump. The special package was hand-delivered to Trump Tower, New York in a good-humored attempt to cleanse Trump’s system.
The excitement and anticipation was captured in a video as New Yorkers cheered the two saree clad women who delivered the special #TeaForTrump.
Hold your breaths, for these phenomenal numbers:
• 650M+ impressions across 80+ countries
• 810+ PR Stories in 72 hours
• 52000+ video shares
• 152000+ digital engagements
• 3.1M video reach (in first 72 hour)
• 1100% increase in international business enquiries
• 9900% increase in website organic traffic
( Source: Mr Honey Singh, CEO – PR & Content Marketing at #ARM Worldwide, )
I think this was the most creative PR exercise done by an Indian Company.
It generated more than 800 PR stories from 80 countries in 72 hours.
Look at the results this Indian Tea company PR campaign generated.
Advertising creates awareness, PR sells the product.
A good PR is like taking an insurance policy.
In bad times, it can save you and your brand.
In good times, it is building trust among your customers.
Brand Building is only about building trust.
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