Do you also want to leave the fear behind and build a brand that inspires confidence? Then, keep reading and you will find something interesting. What does our client expect from us? All our clients want breakthrough ideas.They tell us that they have hired us to give them out-of-the-box solutions. They want innovative thoughts, which…
The shelf life of any New Year Resolution is 5 days.So I have stopped making resolutions. Instead, I make Wishlist.Even if I complete 50 % of my wishlist, it feels like moonwalking.Light-hearted and blissful. Here is my wish list for 2024 I will not use long and heavy drapery, brass hardware, matching furniture sets, over-the-range…
In the bustling realm of social media, where trends emerge and fade like the changing seasons, a new breed of marketing monarchs has ascended the throne – the micro-influencers. These individuals, though boasting smaller followings than their celebrity counterparts, wield an influence far more potent, captivating the hearts and minds of consumers with their authenticity,…
Today, I’m bringing you a treasure trove of ideas to help you recover from any phase and propel your small business and brand forward. These powerhouse tips will not only get you back on track but also supercharge your brand growth, regardless of the circumstances. So buckle up and get ready to level up your…
Artificial intelligence (AI) has rapidly transformed the marketing industry. AI is ushering us in an era of unprecedented personalization, effectiveness, and efficiency. This revolution has already begun, and its impact is across all aspects of marketing. The Personalized Persuader One of the most significant impacts of AI on marketing is its ability to create hyper-personalized…
You might all have heard of all this buzz going around about performancemarketing. Why is that? What is performance marketing? Keep reading and youwill find all your answers. What do you expect out of your digital marketing campaigns? Results. Everyone wants results. Whether its sales, app installs, ad clicks oranything else, you always have a…
In the world of marketing, colour is not just a visual element. It’s an invisible persuader, a silent salesman that shapes perceptions, influences emotions, and drives decisions. It’s the language that speaks to our subconscious, leaving impressions that linger long after we’ve turned away. So, let’s dive deeper into it. Red: The Energy Inducer Red,…
Introduction Reliance Jio, the telecom giant, transformed the Indian digital ecosystem with its groundbreaking marketing and business strategy. In just 83 days after its launch in 2016, Jio amassed 50 million subscribers, surpassing its competitors and establishing a dominant brand.Jio’s arrival disrupted the telecom industry, toppling competitors like Aircel, MTS, and Uninor. Reliance Jio Infocomm…
Introduction I have never laid an egg, but I can tell if the omelette is good or bad.Similarly, I am not a remarkable person, but I can tell you how to become remarkable. I have met hundreds of remarkable people and I want to share what makes them one. What being remarkable is? It doesn’t…
Introduction Reliance Jio, the telecom giant, transformed the Indian digital ecosystem with its groundbreaking marketing and business strategy. In just 83 days after its launch in 2016, Jio amassed 50 million subscribers, surpassing its competitors and establishing a dominant brand.Jio’s arrival disrupted the telecom industry, toppling competitors like Aircel, MTS, and Uninor. Reliance Jio Infocomm…
Introduction: Amazon Prime Video’s subscriber base continues to defy expectations, with over 200 million viewers and counting. Moreover, this unstoppable growth can be attributed to Amazon’s ingenious marketing strategy. Content Marketing: At the heart of Amazon’s success lies its captivating content. Not only does it offer original series and blockbuster acquisitions, but Amazon also understands…
Spotify has conquered the music streaming industry by setting the mood and creating an immersive music experience for its users. It provides awesome experience to music lover across the globe. Read this amazing story. When you’re in the mood, Spotify’s got the groove! The music streaming giant has proven its ability to set the perfect…
Introduction: When Budweiser India localized its global Fifa World Cup campaign, it aimed to uniquely infuse the World Cup spirit into the country. Moreover, by embracing the Indian context, Budweiser tailored the campaign to resonate with the hearts and minds of Indian audiences. Embracing the Indian Context: To effectively connect with Indian audiences, Budweiser strategically…
Introduction Discover how Puma, the renowned sportswear brand, achieved unrivaled success in India by mastering the art of trend identification and audience connection. Additionally, by employing a range of effective strategies, Puma surpassed its global rivals and emerged as the number one sportswear brand in India by 2015. Key Trends that Led to Puma’s Triumph:…
Introduction Rolex. A name that evokes images of opulence and extravagance. But just how expensive are these timepieces? Prepare to be astonished! Moreover, the most expensive Rolex ever sold was Paul Newman’s Rolex Daytona, fetching a staggering $17.8 million! That’s equivalent to 5 Audis, 150 iPhones, or a lifetime of Netflix subscriptions. In the digital…
Tesla, the renowned electric vehicle company, achieved a remarkable feat: Model 3 became the world’s top-selling electric car in 2020 and 2021. Surprisingly, Tesla accomplished this without traditional commercials or paid highway ads. So, how did they do it? Let’s explore Tesla’s intriguing marketing strategy. Transitioning to an unconventional approach Tesla lacks a dedicated advertising…
Introduction: Discover the marketing genius behind Maggi noodles, the irresistible childhood favorite that evokes nostalgia and leaves us craving more. Let’s delve into the captivating story of how Maggi overcame adversity and emerged stronger than ever. Additionally, join us as we explore the marketing lessons hidden behind its iconic yellow banner. Section 1: Maggi’s Comeback…
In the vast landscape of iconic brands, two giants stand out as masters of creating a devoted following: Apple and Harley Davidson. These visionary companies have transcended the mere act of selling products and have managed to cultivate subcultures and lifestyles around their brands. They have successfully tapped into something deeper than consumerism – they…