In the vast landscape of iconic brands, two giants stand out as masters of creating a devoted following: Apple and Harley Davidson. These visionary companies have transcended the mere act of selling products and have managed to cultivate subcultures and lifestyles around their brands. They have successfully tapped into something deeper than consumerism – they…
Introduction In the fast-paced, information-saturated world we live in, capturing consumer attention is an increasingly daunting task for marketers. Traditional advertising falls short as people are bombarded with endless promotional messages. But there’s a powerful tool that has been used since ancient times to engage, inspire, and persuade: storytelling. Storytelling marketing merges the art of…
Today, speed is king and you cannot waste your time in perfecting your product.Jump right in and keep on improving as you go along. History is never kind to people who over plan and do not pull the trigger in time. Success takes hardwork. Imagine a group of kids playing tennis. Among them is a…
The 1984/85 NBA season was full of excitement and unexpected turns. The Portland Trail Blazers made a surprising choice by selecting Sam Bowie instead of the highly talented Michael Jordan. Little did they know that this decision would lead to a remarkable chain of events. At the time, Jordan was already a rising star. He…
Our mission is crystal clear: make our brands irresistible, worshipped, and flying off the shelves. But hey, even the big shots can screw up and face the backlash of angry customers. Now, let’s talk about the latest brand blunder starring the number one beer brand and a transgender social media superstar, Dylan Mulvaney. Bud Light…
Listen up, folks! In every damn field, the real winners are those who hustle their way into the top 5%. Yeah, that’s right, just one out of twenty. Now, I am not saying you got to be some superstar who only comes around once in a blue moon. That’s like aiming for the moon when…
You see, over the past four decades, promotions have skyrocketed. Yet, the success rate remains stagnant.Why? Because the real secret lies not in your promotional tactics.The real secret lies in creating something so remarkable that those you serve can’t help but spread the word.When others become your promoters, it’s no longer just promotion. It’s passion,…
Attention, small business owners! If you haven’t hopped on the chatbot train yet, hold on tight because you’re about to miss out on the biggest game-changer that’ll shake up your entire business landscape. We’re talking about chatbots, folks! These bad boys have the power to deliver personalized customer service on a massive scale. It’s like…
Should you stir up some trouble with your competitor? Absolutely! If you think your competitor is a total flop, don’t be afraid to say it loud and clear. You’ll be surprised to see others who share your sentiment rallying to your side. Embracing an anti-competition stance is a brilliant strategy to set yourself apart and…
How do you determine if you’ve achieved success? Simple: when you’ve got a solid crew of 1000 die-hard fans backing your product or service. That’s the magic number for survival, my friend. You see, it doesn’t take a massive following to make it big. Nope, just a devoted group of True Fans. Now, let’s break…
Why overcomplicate your marketing strategy, my friends?Don’t waste your time and precious resources trying to sell to everyone.When you sell to everybody- you sell to nobody. Fish where Fish are. Let me share a tale of Decorative Concrete Company, a savvy US-based business selling swanky concrete driveways. They know better than to cast their advertising…
I must confess this is not my original story. I have picked this from the brilliant book “Predatory Thinking” by Dave Trott. It was too good not to share. Jane Juska was a retired school teacher.One day she placed a small classified ad in the New York Review of Books.It said,” Before I turn 67,…
Today I’ve got the secret sauce to completely flip consumer behaviour on its head. We’re talking about the new era of Gen Z and Millennials, where they aren’t just looking for any old products. Nope, they want to support companies that give a damn about society and the environment, as well as lend a helping…
If you’re running a business or selling anything worth a dime, you’re going to have to hike those prices at some point. It’s just the way the game is played. Now, I know what you’re thinking: “How the heck am I going to do that without my customers going ballistic?” Well, fear not, because I’ve…
Today, I’m bringing you a treasure trove of ideas to help you recover from any phase and propel your small business and brand forward. These powerhouse tips will not only get you back on track but also supercharge your brand growth, regardless of the circumstances. So buckle up and get ready to level up your…
The allure of social media grooming may seem irresistible, but let me tell you, it’s just as pointless as spending an extra hour deciding which tie to wear before giving a speech. Seriously, it’s a dead end! Here me out with this Social Media Myth Here’s the deal: when your ideas are making waves and…
Are Indian Start-Ups Ready to Embrace the 4-Day Work Week? Well, let me break it down for you. Indian start-ups are grappling with two major issues: employee attrition and productivity. But hey, some of these start-ups have taken a bold step and decided to give the 4-day work week a shot, and guess what? It…
Alright, buckle up and listen closely, my friends. It’s time to dive into the delicate art of trust and self-preservation. You see, it’s like Donald Trump once said, hire the best you can afford, but don’t just hand out your trust like candy on Halloween. We don’t want our employees running off with our hard-earned…