We’re always interested in creative hoarding campaigns and so far this campaign by Toyota is a unique and engaging campaign.
Toyota wanted to promote their RAV4 Hybrid and by April-May 2016 they constructed the tallest outdoor climbing wall in New York City.
A 120 foot or a 10 floor vertical climbing wall was created that weighed over 2,800 Kg.It took pro climbers 10-15 minutes to complete this challenge.
This campaign was unbelievable and at the same time successful because it was constructed in the center of Times Square, New York and got a lot of visibility.we just hope that someone on this side of the planet comes up with something as creative as this and keeps it around for the rest of us to climb!
wouldn’t that be an experience?