Instagram has quickly become a dominant force in social media and you’ll be surprised how effective it can be for your business.
A brand-centric™ social media strategy is a great idea before starting any social promotion. You’ll not only save time and money down the road when you have a following but building that following will also be much easier. Branding with social media can actually reach a significant audience but you need to give users a sincere reason the follow.
With Instagram you have massive brand potential. If you haven’t already done so, you need to properly define your brand. Now let’s look at what you need to do in order to properly build your business brand on Instagram:
- Your Profile
Your profile page is where you should start your business branding on Instagram.
Feature your logo or a headshot depending on your business branding. Its always recommended to use your professional headshot if you are the face of your business and use a logo if you are a larger company like Adidas
You have 150 characters in the description field to tell people about what you do. Use this space to make a clear and compelling statement. If a hashtag defines your business, then this is where to include it. If you ever have a promotion with a relevant hashtag you can update your profile accordingly.
You then have an opportunity for a link. If you’re just starting out with Instagram, then you’ll likely want to just make this your home page. Ideally, have this link click to a landing page for your free giveaway so you can use this space for list building too.
2. Your Posts
You need to have a common theme to all your images where that theme provides your followers with a window into what you provide.
This is not the platform to be spamming ads on at all. Your followers want to know a business brand on Instagram by seeing who is behind the brand, not their advertisements. In saying that, you should absolutely show off your products, especially when you have something new to offer. But don’t just pop up advertorials.
Instagram is a great place to show off the community of your business, remember who your core target audience is and who can actually become a client. Gear your posts towards that overall theme.
When appropriate, you can direct users to a link by posting: “follow the link in our bio for more” using the text section that accompanies every post.
- Your Competition
Your competition is a great way to find new followers already interested in what you do. They can also provide great insight into what hashtags are effective in your industry.
Once you like or follow a particular brand you’ll see that within minutes your account will be followed by another brand related to the brand you just followed.
There are companies who literally only do this one thing as their entire business model.
Follow your competition yourself and comment on their posts with real insight.
This is a genuine and sincere way to not only build your brand and find new people but also put you into the position your users will be in with your own account.
Look at what posts your competitors put up that do better in terms of likes and real comments and adjust your own strategy to reflect their success.
Caution: Stay away from any company promising to blow up your follower count. Volume might seem like good optics for a business, but these types of services will only devalue your brand and account by getting you irrelevant followers who post spam comments.