Do you know what is a sex appeal of a product ? a great design. Steve Jobs of apple computer wanted to design such a beautiful key pad that users would like to lick them.
An outstanding packaging design can increase your sale upto 32 %. In a normal grocery store,your product has fight for attention against 6,000 different brands.It makes sense to spend money in creating a great packaging.
A brand with sex appeal will always sell more.This applies to you also.