Surprise is an awe-inspiring emotion

Who doesn’t like to be surprised?

Walt Disney has a yearlong theme, “The Year of a Million Dreams,” Disney has added a brilliant twist to the age-old favorite. They’ve added surprise.

Here’s their twist. “Imagine walking through one of the Walt Disney World Theme Parks when a Cast Member taps you on the shoulder to offer you a dream come true. Right now, over a million extra-special dreams, some thought impossible, are being randomly awarded to people just like you.”

Surprise your customers and they will never forget you. Give them unexpected gifts, vacation holidays, free tickets to music concerts or cricket matches. This is the ultimate Wow factor.

Surprise is an awe-inspiring emotion. It demands to be shared. How could you add one of the Disney’s favorite elements — surprise — to your marketing mix?

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