Why do your customers buy from you ?
Can you honestly tell why your customers would like to buy from you ,but not from your competitors ?
You know it that it is not because of great quality, which you make. It is not because of low price, because that can hold ground till tomorrow evening only.
Or it is because of superior packaging, attractive marketing communication, your sales delivery systems or your promotions. ?
Sadly, it is none of the above in today’s context.The truth is that customers buy your product because they like you. They like you because you are solving their problems better than others. You are able to develop some relationship with your customer and that has made their buying decision easier.
The future belongs to brands who can engage with customers on a regular basis, be it a consumer brand or B2B brand.
Do you have a solid plan to engage with your customers ?