Sales & Channel Management

Put the Focus on the People, Not the Product

Put the Focus on the People, Not the Product

Neeti Brand advises clients on strategies to manage, grow and optimize their sales operations and distribution channels.

For nearly fourteen years, Neeti sales consulting services have helped companies excel at critical sales activities such as: designing sales channels that leverage both direct and indirect paths to market; creating the best sales force structure, territory plan, size, allocation, and integrating sales and marketing programs with extraordinary results and levels of efficiency.

We have helped our clients to solve their most critical sales and marketing challenges. How? By bringing rigorous research and analysis, critical thinking, and thought leadership to decisions that are often otherwise based on intuition.

We bring science to the art of demand generation. In a nutshell, We advise companies on how to sell the product. Our working style is characterized by detailed, fact-based analysis leading to unique insights and practical solutions that deliver a “competitive edge” for our clients.

Sales is Divided into Two Groups:

a. Off-line or Traditional Sales
   – General Retail trade
   – Organised Retail (Modern retail)
  – Multi-level marketing or Direct selling route

b. On-line Sales
   – Sales done on internet or E-Commerce 

We Provide Answer to Key Questions to Arrive at Practical Solution

Our recommendations are always practical. That’s because we’ve gained deep expertise over the last three decades to understand consumer and trade behaviour.

We focus exclusively on sales and marketing solutions. We understand how changing one piece of a sales or marketing operation will impact other elements.

And we know how to change the hearts and minds of sales and marketing professionals when they must adopt new, more effective brand strategies.


Offline sales are made through general trade (grocery & kirana stores) and organized retail ( modern trade ).

This is a traditional way of selling and has been done since recorded history.

Offline Sales also includes Direct selling companies where no middlemen are used, and products are sold directly to the customers. This is done through network companies like Amway, Herbalife, and Nutricharge. This is also known as multi-level marketing (MLM) )

Online sales are done through the internet and it is the fastest-growing distribution channel.

Electronic commerce or e-commerce (sometimes written as eCommerce) is a business model that lets firms and individuals buy and sell things over the internet.

Some of the key E-Commerce platforms are Amazon, Flipkart, Snapdeal, etc

General Retail Trade:

India is the world’s fifth-largest global destination in the retail space.

Indian retail industry is one of the fastest-growing in the world. Indian Retail sector is expected to reach Rs. 76.87 lakh crore (US$ 1.1 trillion) by 2020.

Offline sales are made through traditional sales channels – General retail trade includes Kirana stores, grocery stores, general chemists, and even Pan Bidi shops.

Retail shops -Over 14 million outlets operate in the country. Only 4% of them are more extensive than 500 sq ft (46 m2) in size.
India has about 11 shop outlets for every 1000 people.

Kirana stores-There are around 12 million Kirana stores in India, according to Nielsen.

Wholesalers – There are one million wholesalers that make up the lifeline of the retail industry.

The general retail industry contributes  75.0 % of the total market.

Modern Retail  (Organized Retail)

Hypermarket, supermarket, hybrid supermarket, and modern convenience stores are the critical formats in the organized retail market segment, based on the store size and category mix.

This includes stores like Big Bazars, Star Bazars, Reliance Mart, Nature’s basket, etc.

There are approximately 10,000  modern retail outlets in India and contributes  18.0 %  to the overall market, and is growing at 30-35 %

Direct Selling Companies

This channel is used where no middlemen are involved (distributors, retailers, etc.), and sales are directly sold to consumers by direct selling agents.
These are also called multi-level marketing companies. (MLM)

Examples of these sales are Amway, Herbalife, Nutricharge, and Vestige brands in India.

This segment is around Rs13,500 crores and is expected to be Around 65,000 crores by 2025.

Electronic commerce or ecommerce (sometimes written as eCommerce) is a business model that lets firms and individuals buy and sell things over the internet. This model is also known as the E-Com model.

There are four different types of E-Commerce segments in India.

  • B2C (Business-to-Consumer)
  • B2B (Business-to-Business)
  • C2B (Consumer-to-Business)
  • C2C (Consumer-to-Consumer).

There’s also B2G (Business-to-Government), but it is often lumped in with B2B

There are too many advantages to purchasing products online from eCommerce websites.

Some of them are listed below: 

  1. Save Money: You can get services and products at flexible rates.
  2. Save Time: You don’t have to go to the market to buy products.
  3. 24*7 Support: You can inquire about a product whenever you want.
  4. Convenience: You can buy products from anywhere in the world.
  5. Compare Online: eCommerce websites allow their customers to compare products.

 It is projected that by 2021, the E-commerce retail share will reach 7% of the total retail market.

As per Mr Kalyan Krishnamurthy, FlipKart Group Chief Execution, close to 100 % pin codes in India have seen ecommerce adoption.

In the next few years, the Indian ecommerce economy will be bigger than modern trade sector and with the sector expected to grow at a compound annual growth rate of 29-30 % to about $ 100 billion (Rs 7.5 lakh crore) a gross merchandise by 2025 (source:report by Bain & company)

We all know that eCommerce is the Future

We set up, manage and monitor your online business for you.
In case you are already there, our expert team can provide 5X growth in comparison to your current online sales with least amount of resources in place.

We Can Place your products on:

  • Amazon
  • Flipkart
  • PayTM
  • BigBasket
  • Nykaa
  • Jabong
  • Myntra
  • Grofers
  • Shopclues
  • & Others

Our E-Com Process

  • Extensive Research
  • Selection of E-Com Platforms
  • Finalization of Terms & Conditions
  • Content Guidelines
  • Repair Restoration and Correction of Seller Accounts
  • E-com Price List
  • Shortlisting of Products (Online Product Portfolio)
  • Listing of Products on Websites
  • Operational Optimization
  • Digital Strategy Roadmap
  • Advertising & Promotions
What our Happy Customer Say
“Hemant Mishra is indeed a unique friend and adviser and if you have the courage to do the unthinkable, Hemant Mishra is the right partner to work with.”
Vishal Jajodia
Chairman – V Group
I know Hemant from B-school days. If there is one guy who canbring fun and joy into branding and marketing, it is Hemant. Whoever associates with him will be the richer for it.
Ravi Prakash Ganti
Director – Resolve International Pvt ltd

Hemant has a great sense of humour which makes working with him fun. I personally found a very good friend in Hemant.

Murtaza Mala
Owner & Director – Malas Fruits