The Right Marketing Questions
The right marketing questions. Stop wasting your time asking yourself, “How can we better promote our project if it’s not gaining traction?” Seriously, that’s the wrong mindset altogether.
Listen up, my friend, because I’m about to drop some truth bombs. Instead of scratching your head, here are the real questions you should be pondering, and they are a tad more sophisticated but oh-so-crucial:
Creating change:
Look, if you’re content with maintaining the same old, you might as well throw in the towel right now. You have to be as clear as a diamond about the change you want to bring. That’s the first step on this epic journey.
Finding the right peeps:
Pay attention, my friend! Something worth spreading isn’t going to resonate with everyone. You have to figure out who your tribe is. What do they yearn for, fear, and cling to? Forget about being average, get specific and magnetic.
Crafting the perfect (true) story:
Marketing isn’t about bombarding people with every single detail, feature, and impact of your product or service. No, that’s too dull! It’s all about the narrative we weave. It’s about status, belonging, transformation, and fear. But hold your horses, that story better be authentic. Keep building on that, and your users won’t end up feeling duped.
Helping them reach their destination:
You think you can prove a prospect wrong or make them desire something they couldn’t care less about? Good luck with that! The real opportunity lies in helping them achieve what they’ve been yearning for all along. That’s where the magic happens!
And finally…
Getting them to spread the word:
I am not talking about having them shout it from the rooftops to everyone out there. No, no, no! We’re aiming for the people they trust, their inner circle. Why would they bother, you ask? Well, it’s simple. They won’t do it for your sake, they’ll do it because it boosts their status, strengthens their connections, or gives them some other form of satisfaction.
Now, here’s the real kicker: Only when you’ve got all this locked down, does promotion start to make any damn sense.
Boom! There you have it. Marketing like a boss. Now go out there and rock the world!
#Branding #BrandStrategy #MarketingConsultancy #MarketingTips #BrandAwareness #MarketingStrategy #SalesBoost #MarketingInsights
Hemant Mishrra
About the author: Hemant is the Founder & CEO of branding and marketing firm ”Neeti Brand Accelerator” in Mumbai. He is a brand strategist and has worked with more than 150 brands during last two decades. He is also mentor and coach to SMEs and startups. You can visit the website www.www.neeti.biz. You can contact him at hemant@neeti.biz.
