Ever wondered why some brands are like celebrities and others fade into the background? It all boils down to one magical word: trademark! A trademark not only helps you stand out in the crowded marketplace but also offers legal protection for your brand’s identity. Why You Need a Trademark: Pros and Cons Pros: Cons: Step-by-Step Guide…
Brand Colours are the Secret to Great Branding brand colours are more than just aesthetics. They are a strategic tool that, when used thoughtfully, can significantly enhance your brand’s recognition, differentiation, and emotional connection with your target audience. 5 Key Advantages of Definite Brand Colors: Coca-Cola: The iconic red of Coca-Cola has become synonymous with happiness, celebration, and good times. It’s a colour that…
Launch Ready? 7 reasons to let Influencers Turn Up the Heat in India! In the fast-paced, ever-evolving world of marketing, it seems influencers have become the Swiss Army knives of brand engagement—versatile, multi-functional, and sometimes a little quirky! As brands gear up for their pre-launch campaigns, the question arises: why should we consider influencers? Here…
The Importance of Packaging in India: First Impressions Matter Here is an image of a visually appealing infographic illustrating 10 reasons why packaging is critical for brand success in India, including examples. Each point is clearly defined with relevant icons or illustrations representing Indian brands and products. #PackagingMatters #IndianBrands #BrandIdentity #PackagingDesign #ProductProtection #SustainablePackaging Hemant…
Ever thrown a party where all your friends show up a week early? No? Well, that’s how I feel every time I see a brand successfully build buzz before a product launch! Take Zomato, for example. Before they launched their new food delivery service, they didn’t just drop the news like a hot potato. No,…
These days, when I need answers, I don’t bother with traditional search engines. I have a far more entertaining source of knowledge: my trusty chatbot.Google Gives Answers, My Chatbot Gives Attitude. Let’s be real, Google can be a bit of a know-it-all. You ask about the best way to remove red wine stains, and it…
Ever heard of that Chai cafe wala who became a millionaire overnight? Neither have I. Because, let’s face it, he probably didn’t. Success isn’t a plate of instant noodles; it’s more like biryani – slow-cooked with layers of effort, patience, and a whole lot of spice. Remember that cousin who brags about their “overnight success”? Yeah, they conveniently forget to mention the years they…
The Indian Retail Dilemma: Online or Offline – Your Smart Choice“ As I navigate the bustling world of retail in India, I often ponder the age-old question: should I shop online or brave the bustling bazaars? Here’s my take, complete with pros and cons, so you can decide like a seasoned shopper! Online Shopping: The…
95 % of the products fail due to bad pricing Navigating India’s vibrant market place feels like a lively game of chess—each pricing strategy is a different piece with its charm and challenges.So, let’s break down the fascinating world of pricing in India and how to come out a winner. 1. Value for Money (VFM)…
Ravichandran Ashwin announced his retirement yesterday. Saying goodbye is never easy, especially when you’ve been as phenomenal as Ravichandran Ashwin. Over 500 Test wickets, 30 five-wicket hauls, and countless moments of pure genius. He didn’t just play cricket; he dissected it like a scientist and performed like an artist. So, why would someone this good…
It’s time to liberate yourself with the sacred “Not-to-Do” List. Because let’s be honest, sometimes the best path to productivity is ditching the dumb stuff. I used to be a slave to my to-do list. A phone-answering ninja, an email-obsessed zombie, a slave to the pointless meeting. Then I discovered the magic of not doing….
India isn’t just a market; it’s a grand thali with 28 Flavours. And if you’re trying to serve one dish to everyone, you’ll end up with a plate no one wants to touch. Successful brands know this—they’ve cracked the code by going hyper-local, understanding regional quirks, and delivering what each corner of this diverse country…
Choosing the wrong distribution channel can kill your new product launch. It is a wild jungle out there.If you are not careful, you can become your competitor’s lunch. Where you want to sell your product is the most important decision you will ever take. To illustrate, I have taken skincare category. It is the fastest…
The real art and Science of finding your target Audience. Stop marketing to the masses! In today’s noisy digital landscape, speaking directly to the right people is the key to success.This guide will walk you through the art and science of target audience profiling. Step 1: Beyond the Basics – Demographics Demystified Step 2: Dive…
Scene: my cosy Mumbai flat. Laptop open, I am browsing brand logos as my wife saunters in carrying two cups of chai. Wife: So, my dear brand guru, busy crafting the next viral campaign? Plotting a logo so gullible people will crave the product without knowing why? Me: Not at all, darling. I was just…
My daughter got her green card after two years.She will leave for US next week with her American husband.Will she come back to India ? Nope. How do you feel as a father?Most popular question I am required to answer. I am smart enough to give all the right answers. “We’ll miss her terribly, but…
I wasted the whole day.Getting sidetracked by tasks that are not essential to my success. I felt like running around like a headless chicken, busy as all heck, yet nothing actually gets done? That’s the curse of unimportant tasks we all love doing. Picture this: You’ve got a critical report due, but before you dive…
In the vast landscape of iconic brands, two giants stand out as masters of creating a devoted following: Apple and Harley Davidson. These visionary companies have transcended the mere act of selling products and have managed to cultivate subcultures and lifestyles around their brands. They have successfully tapped into something deeper than consumerism – they…