5 Steps to take when  launching your product in Indian Markets

5 Steps to take when launching your product in Indian Markets

You have the whole company against you. You’ve spent months of training and building up hype for this glorious new product that’s going to change the world, and now it’s come out and everyone either doesn’t want it or can’t use it. What’s a sane person to do? Hit the pause button and regroup? Or…

10 Tips For Marketing Your Products During The Festive Season

10 Tips For Marketing Your Products During The Festive Season

There is a mindset that consumers have during this time of year. It’s about giving and receiving gifts. Consumers want to be able to give as well as get, and they’re willing to do anything to achieve that goal. They’re willing to wade through all the promotions, looking for the ones that offer gifts as…

Fear is The Key

Fear is The Key

Fear is the key why branding fails so massively When you are fearful while branding – It is like a self goal. All our clients want break-through ideas. They tell us that they have hired us to give them out-of-the-box solutions. They want innovative thoughts, which will shake the world. The key assumption is that…

The Magic Of 15%

The Magic Of 15%

Know the Magic Of 15% which will completely blow your mind When a newspaper loses 15 % of its readers and 15% of its advertisers, it goes out of business. People still want to read it, but it’s gone. When a company increases its sale by 15%, it doubles its profit. Any sale above break-even…

3 Ways to Stop Killing Yourself Due to Perfection Paralysis

3 Ways to Stop Killing Yourself Due to Perfection Paralysis

Fail to plan and plan to fail- very boring and uninspiring thought. I know of a friend who is planning to launch his new product for the last 3 years because he is obsessed with perfection. Today, the cost of the project has gone up by 60 % and four new competitors have launched a…

The New Rule 64/4

The New Rule 64/4

Why you need to forget 80/20 rule to get killer sales Vilfredo Pareto, the Italian economist, discovered the 80/20 principal in 1897, which is now referred to as Paretos principle. He discovered that 80 % of the output from any activity results from 20 % of the inputs; 80 % of the consequences result from…

How you can beat a stronger enemy by changing the rules of engagement?

How you can beat a stronger enemy by changing the rules of engagement?

People want to believe in miracles if a new brand is willing to change the rules of the game and take the risk associated with it – miracles are possible. People jump to conclusions about bigger armies. They believe that bigger armies will always win. Napoleon had said that “God is with larger armies.” But,…

Trimurti

Trimurti

Can You Look for God’s own Big Bang Theory of Success? If you are looking for sustainable and breakthrough growth – you must follow the divine principle of “Brahma-Vishnu-Mahesh” The ultimate Big Bang Theory of Success. I know Ravi Malhotra for the last twenty-five years. Very bright, smart, and with good educational background and family…

Instagram Hashtag Guide

Instagram Hashtag Guide

How to use them and Get results Why should I use Instagram hashtags for my brand? Instagram hashtags can make or break your Instagram strategy.Use them correctly and you’ll get your posts seen by more people likely to be interested in your products or brand.The greatest advantage of using Instagram hashtag is that it will…