Let’s be real—no one wakes up thinking, I need another basic product in my life. What they crave is connection, emotion, and a story that makes them feel something. That’s why the most successful brands don’t just sell products. They sell stories. Think about it: 🔹 Apple doesn’t market tech. They sell rebellion, creativity, and the dream of being the…
Let’s be real—chatbots are everywhere. Whether you’re ordering a pizza, booking a flight, or just trying to get a straight answer from your bank (good luck with that), chances are you’re talking to a bot. But not all chatbots are created equal. Some are geniuses, some are glorified answering machines, and some… well, some make…
Let’s admit it—if I had a rupee for every time a brand told me “We’re available 24/7,” I’d be sipping coconut water on a beach in Goa by now. But the truth is, unless there’s a supercharged chatbot working behind the scenes, that 24/7 availability is as rare as finding an auto that actually goes by the meter. Chatbots…
Today, If you’re not using a chatbot, you’re wasting time and losing customers. Running a marketing consultancy in India is like managing a full-fledged Bollywood production—clients demanding instant ideas, endless follow-ups, and a million questions about “ROI.” Before I discovered chatbots, my life was a whirlwind of emails, calls, and WhatsApp messages at odd hours. Now? My chatbot…
Let’s be honest—your email campaigns are probably chilling in spam folders. And SMS? Who even opens those anymore? Enter WhatsApp Broadcast—your secret weapon to reach people where they actually read and respond. Here’s why you need it: 📲 1. It’s Personal (Without Being Creepy)Unlike group chats, your audience gets messages individually. No awkward “Who’s this?” replies. No stranger commenting,…
You know that guy who has been talking about launching his startup for the last three years? Yeah, we all do. He has a brilliant idea, a foolproof business plan, an MBA-worthy deck, and an obsession with perfection. The only thing he doesn’t have? A product. Look, I get it. The world tells us to…
If you’ve ever found yourself screaming at an automated phone menu, you’ll understand why I was skeptical about chatbots. But then one day, after spending 40 soul-crushing minutes on hold with my bank, I discovered something magical: an AI assistant named YogiFi. I was expecting the usual robotic, unhelpful nonsense, but instead, YogiFi actually got…
Innovation, Preservation, Collaboration: The Holy Trinity of Success” Tridev: God’s Own Theory of Breakthrough Success The “Tridev” concept is inspired by the Hindu triumvirate of Brahma, Vishnu, and Shiva, serving as a framework for achieving sustainable growth and breakthrough success in business. This theory emphasizes three key principles: Preservation, Destruction of the Obsolete, and Creation. Let’s…
Fail to plan and plan to fail- very boring and uninspiring thought. I know of a gentleman who is planning to launch his product for last 3 years, because he is obsessed with planning to perfection.There is a serious danger that you can get paralyze in planning. Perfect is paralysis. Trying to scale the zenith…
I wasted the whole day.Getting sidetracked by tasks that are not essential to my success. I felt like running around like a headless chicken, busy as all heck, yet nothing actually gets done? That’s the curse of unimportant tasks we all love doing. Picture this: You’ve got a critical report due, but before you dive…
Ever wondered why some brands are like celebrities and others fade into the background? It all boils down to one magical word: trademark! A trademark not only helps you stand out in the crowded marketplace but also offers legal protection for your brand’s identity. Why You Need a Trademark: Pros and Cons Pros: Cons: Step-by-Step Guide…
Brand Colours are the Secret to Great Branding brand colours are more than just aesthetics. They are a strategic tool that, when used thoughtfully, can significantly enhance your brand’s recognition, differentiation, and emotional connection with your target audience. 5 Key Advantages of Definite Brand Colors: Coca-Cola: The iconic red of Coca-Cola has become synonymous with happiness, celebration, and good times. It’s a colour that…
Launch Ready? 7 reasons to let Influencers Turn Up the Heat in India! In the fast-paced, ever-evolving world of marketing, it seems influencers have become the Swiss Army knives of brand engagement—versatile, multi-functional, and sometimes a little quirky! As brands gear up for their pre-launch campaigns, the question arises: why should we consider influencers? Here…
Ever thrown a party where all your friends show up a week early? No? Well, that’s how I feel every time I see a brand successfully build buzz before a product launch! Take Zomato, for example. Before they launched their new food delivery service, they didn’t just drop the news like a hot potato. No,…
These days, when I need answers, I don’t bother with traditional search engines. I have a far more entertaining source of knowledge: my trusty chatbot.Google Gives Answers, My Chatbot Gives Attitude. Let’s be real, Google can be a bit of a know-it-all. You ask about the best way to remove red wine stains, and it…
Ever heard of that Chai cafe wala who became a millionaire overnight? Neither have I. Because, let’s face it, he probably didn’t. Success isn’t a plate of instant noodles; it’s more like biryani – slow-cooked with layers of effort, patience, and a whole lot of spice. Remember that cousin who brags about their “overnight success”? Yeah, they conveniently forget to mention the years they…
The Indian Retail Dilemma: Online or Offline – Your Smart Choice“ As I navigate the bustling world of retail in India, I often ponder the age-old question: should I shop online or brave the bustling bazaars? Here’s my take, complete with pros and cons, so you can decide like a seasoned shopper! Online Shopping: The…
Ravichandran Ashwin announced his retirement yesterday. Saying goodbye is never easy, especially when you’ve been as phenomenal as Ravichandran Ashwin. Over 500 Test wickets, 30 five-wicket hauls, and countless moments of pure genius. He didn’t just play cricket; he dissected it like a scientist and performed like an artist. So, why would someone this good…