How Maggi Noodles Defied the Odds and Won Hearts


Discover the marketing genius behind Maggi noodles, the irresistible childhood favorite that evokes nostalgia and leaves us craving more. Let’s delve into the captivating story of how Maggi overcame adversity and emerged stronger than ever. Additionally, join us as we explore the marketing lessons hidden behind its iconic yellow banner.

Section 1: Maggi’s Comeback Story

In 2015, Maggi faced a major setback when unacceptable MSG levels were detected, leading to a nationwide ban. Memes flooded the internet, and consumers reluctantly turned to lesser-known brands. However, Maggi didn’t stay down for long. After five months of intense efforts, it made a triumphant return, winning hearts and reclaiming its position in the market.

Section 2: Lesson 1 – Emotional Connections

Discover how Maggi played to its strengths by tapping into our emotions. We all remember our mothers cooking Maggi as a reward for our accomplishments. Furthermore, learn how emotional connections can create lasting bonds with consumers.

Section 3: Lesson 2 – The Power of Advertising

Explore how Maggi utilized effective advertising strategies to reconnect with its customers after the ban. Discover the significant role ads played in relaying the message that Maggi was back and better than ever.

Section 4: Lesson 3 – Catchy and Meaningful Taglines

Uncover the art of crafting short and impactful taglines through Maggi’s example. Dive into the iconic tagline “Taste bhi, health bhi” (Taste and health together) and understand how it reshaped consumer perceptions, debunking the notion that noodles are an unhealthy choice.

Section 5: Lesson 4 – Customer Obsession

Learn the importance of prioritizing customer needs and actively listening to their feedback. Furthermore, explore how Maggi’s obsession with its customers fueled its success and cultivated a loyal fan base.


Witness Maggi’s remarkable journey of resilience and effective marketing strategies. Today, we can enjoy our beloved two-minute noodles without any ban-related concerns. Remember, every brand can learn from Maggi’s ability to navigate both smooth and rough waters. Implement these valuable marketing lessons to succeed in the ever-evolving business landscape.

#Branding #BrandStrategy #MarketingConsultancy #ProductLaunchSuccess #MarketingTips #BrandAwareness #MarketingStrategy #maggi #MeriMaggi

Hemant Mishrra

About the author: Hemant is the Founder & CEO of branding and marketing firm ”Neeti Brand Accelerator” in Mumbai. He is a brand strategist and has worked with more than 150 brands during last two decades. He is also mentor and coach to SMEs and startups. You can visit the website You can contact him at

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