From Timepass to Timeless Wisdom Growing up in India, we had a noble art form called timepass. It wasn’t lazy—it was cultural meditation. We’d zone out, watch clouds float, or rewatch ’90s Bollywood dramas just to dissect plot holes. But as deadlines mounted and Excel became our best frenemy, doing nothing became… unproductive. Until I…
Remember when we were kids and “timepass” was a legitimate activity? Somewhere between MBA entrance exams and figuring out the intricacies of the latest office gossip, we lost the plot. Let me tell you, I recently rediscovered the sheer joy of doing absolutely nothing. It’s like chai – simple, unadulterated, and leaves you feeling surprisingly refreshed. Here’s the thing: I’m not advocating…
Ah, the great Indian retail debate! Should you go all-in on online, or is the charm of offline shopping still too strong to ignore? As an entrepreneur (and a serial online window shopper), I’ve had my fair share of dilemmas over this. Let’s break it down in a fun, light-hearted way because, well, business should…
Let’s be real—no one wakes up thinking, I need another basic product in my life. What they crave is connection, emotion, and a story that makes them feel something. That’s why the most successful brands don’t just sell products. They sell stories. Think about it: 🔹 Apple doesn’t market tech. They sell rebellion, creativity, and the dream of being the…
I wasted the whole day.Getting sidetracked by tasks that are not essential to my success. I felt like running around like a headless chicken, busy as all heck, yet nothing actually gets done? That’s the curse of unimportant tasks we all love doing. Picture this: You’ve got a critical report due, but before you dive…
Do you also want to leave the fear behind and build a brand that inspires confidence? Then, keep reading and you will find something interesting. What does our client expect from us? All our clients want breakthrough ideas.They tell us that they have hired us to give them out-of-the-box solutions. They want innovative thoughts, which…
In the bustling realm of social media, where trends emerge and fade like the changing seasons, a new breed of marketing monarchs has ascended the throne – the micro-influencers. These individuals, though boasting smaller followings than their celebrity counterparts, wield an influence far more potent, captivating the hearts and minds of consumers with their authenticity,…
Introduction I have never laid an egg, but I can tell if the omelette is good or bad.Similarly, I am not a remarkable person, but I can tell you how to become remarkable. I have met hundreds of remarkable people and I want to share what makes them one. What being remarkable is? It doesn’t…
Neeti
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