The Social Media Myth: Why You Don’t Need a Huge Following to Succeed

The allure of social media grooming may seem irresistible, but let me tell you, it’s just as pointless as spending an extra hour deciding which tie to wear before giving a speech. Seriously, it’s a dead end! Here me out with this Social Media Myth

Here’s the deal: when your ideas are making waves and your work is truly remarkable, guess what happens? Your organization becomes the talk of the town. People start buzzing about you, and your social media presence shoots through the roof. It’s a natural side effect of being awesome.

But here’s the kicker: if you’re dedicating all your time to creating content for social media, obsessing over your social network, and perfecting your Instagram posts and clever tweets, not much is going to come out of it. Trust me on this.

Let me drop some truth bombs on you.

Brands that have massive social media impact rarely have an army of “social media specialists” working behind the scenes. Think about it. It’s simple math.

And here’s a fun fact: the Mona Lisa has an enormous social media presence. You can find her picture everywhere online. But guess what? She doesn’t tweet! She’s a social media darling because she’s an iconic masterpiece, not the other way around. Social media is just the icing on the cake, my friend. Don’t mistake it for the whole shebang.

Remember this: social media is never a substitute for a brilliant idea or an exceptional product. It’s never where you should start your journey either. So, focus on the real meat of your business, let social media be the sprinkles on top, and watch the magic happen.

Social Media Myth #Branding #BrandStrategy #MarketingConsultancy #MarketingInsights #DigitalMarketing

Hemant Mishrra

About the author: Hemant is the Founder & CEO of branding and marketing firm ”Neeti Brand Accelerator” in Mumbai. He is a brand strategist and has worked with more than 150 brands during last two decades. He is also mentor and coach to SMEs and startups. You can visit the website You can contact him at

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