Choosing the wrong distribution channel can kill your new product launch. It is a wild jungle out there.If you are not careful, you can become your competitor’s lunch. Where you want to sell your product is the most important decision you will ever take. To illustrate, I have taken skincare category. It is the fastest…
Scene: my cosy Mumbai flat. Laptop open, I am browsing brand logos as my wife saunters in carrying two cups of chai. Wife: So, my dear brand guru, busy crafting the next viral campaign? Plotting a logo so gullible people will crave the product without knowing why? Me: Not at all, darling. I was just…
My daughter got her green card after two years.She will leave for US next week with her American husband.Will she come back to India ? Nope. How do you feel as a father?Most popular question I am required to answer. I am smart enough to give all the right answers. “We’ll miss her terribly, but…
I wasted the whole day.Getting sidetracked by tasks that are not essential to my success. I felt like running around like a headless chicken, busy as all heck, yet nothing actually gets done? That’s the curse of unimportant tasks we all love doing. Picture this: You’ve got a critical report due, but before you dive…
In the vast landscape of iconic brands, two giants stand out as masters of creating a devoted following: Apple and Harley Davidson. These visionary companies have transcended the mere act of selling products and have managed to cultivate subcultures and lifestyles around their brands. They have successfully tapped into something deeper than consumerism – they…
It’s time to liberate yourself with the sacred “Not-to-Do” List. Because let’s be honest, sometimes the best path to productivity is ditching the dumb stuff. I used to be a slave to my to-do list. A phone-answering ninja, an email-obsessed zombie, a slave to the pointless meeting. Then I discovered the magic of not doing….
oday, speed is king and you cannot waste your time in perfecting your product.Jump right in and keep on improving as you go along. History is never kind to people who over plan and do not pull the trigger in time. Success takes hardwork. Imagine a group of kids playing tennis. Among them is a…
The 1984/85 NBA season was full of excitement and unexpected turns. The Portland Trail Blazers made a surprising choice by selecting Sam Bowie instead of the highly talented Michael Jordan. Little did they know that this decision would lead to a remarkable chain of events. At the time, Jordan was already a rising star. He…
In the heart of Mumbai, a small samosa vendor, Raju Bhai, has turned his snack into a sensation, not through traditional methods, but with a revolutionary tool: Artificial Intelligence (AI). This story isn’t just about delicious snacks; it’s a testament to the power of AI in transforming small business marketing in India, making it a…
Scene: my cosy Mumbai flat. Laptop open, I am browsing brand logos as my wife saunters in carrying two cups of chai. Wife: So, my dear brand guru, busy crafting the next viral campaign? Plotting a logo so gullible people will crave the product without knowing why? Me: Not at all, darling. I was just…
Open AI CEO Sam Altman has already begun discussing the next generation of ChatGPT—GPT-5—and he claims that “it’s gonna be better at everything across the board.” Speaking at the World Government Summit, Altman shared insights about GPT-5, stating that the new model will be “smarter,” “faster,” and “more multimodal.” He noted that while other companies…
Open AI SORA: Revolutionizing Artificial Intelligence In the rapidly evolving landscape of artificial intelligence, Open AI’s SORA emerges as a pioneering tool, setting new standards for AI applications across various sectors. This comprehensive blog post delves into the essence of Open AI SORA, exploring its capabilities, applications, and the profound changes it promises to bring…
If you’re in a creative mood, consider postponing your errands until tomorrow. On days when you’re feeling physically well, allocate some time to embark on extended walks or even venture up a mountain. Whenever a surge of inspiration hits you, jot it down for safekeeping. Remember, the calendar might be filled with other people’s plans,…
Introduction In the ever-shifting landscape of marketing, standing out from the noisy crowd has become an escalating challenge. Amidst the constant bombardment of advertisements, how can you ensure your message resonates with your intended audience? The answer is simple yet profound: emotions. By embracing the power of genuine emotional connections, you can slice through the…
“Not-to-do” lists are often more effective than to-do lists for upgrading performance. The reason is simple: what you don’t do determines what you can do. Here are nine stressful and common not-to-do habits that entrepreneurs and office workers should strive to eliminate.Focus on one or two at a time, just as you would with high-priority…
Introduction In the fast-paced technological era we find ourselves in, a new and exciting concept has emerged: Augmented Reality (AR). Picture a world where the boundaries between the physical and digital realms fade away, where extraordinary experiences await you at every turn. AR enriches our real-world environment by seamlessly blending digital information, allowing us to…
Introduction Amul, the cherished household name in India, owes its soaring success to a symphony of factors – pristine hygiene standards, superior products, diversification, and, of course, masterful marketing. Born in 1946 as a response to the exploitation of marginalized dairy workers, Amul’s journey transformed into a remarkable global dairy brand that touched hearts far…
Introduction Embrace the binge-watching era, where on-demand content reigns supreme! Now, enter Sacred Games, the much-needed desi drama for the Indian urban audience, crafted with the finesse of a Hollywood-style narrative. In this captivating series, marketers can uncover valuable lessons to ignite their brand campaigns with unprecedented allure. Marketers often grapple with the challenge of…