Mastering the Indian Marketing Scene: Sacred Games’ Plan for Success
Introduction
Embrace the binge-watching era, where on-demand content reigns supreme! Now, enter Sacred Games, the much-needed desi drama for the Indian urban audience, crafted with the finesse of a Hollywood-style narrative. In this captivating series, marketers can uncover valuable lessons to ignite their brand campaigns with unprecedented allure.
Marketers often grapple with the challenge of adapting global campaigns to the Indian market or creating region-specific initiatives linked to global launches. However, fear not, for Sacred Games unveils the secret to conquering this hurdle.
Localization
Localization is the key, my friends! Amidst the glitz of ‘The Crown’, ‘Narcos’, and ‘Stranger Things’, Sacred Games emerged as a powerful drama rooted in India’s present-day reality. To truly resonate with your audience, it’s not enough to merely translate campaigns or sprinkle in a few local references. Instead, dive deep into market-specific angles and industry insights right from the inception of your campaign. Furthermore, offer your audience content that connects with their souls, transcending the traditional focus on your brand or product. Address broader industry issues specific to your client’s or partner’s ecosystem, and watch the magic of genuine connection unfold.
The allure of a star-studded cast
Ah, the allure of a star-studded cast! Admit it or not, we often succumb to the magnetic pull of renowned actors when choosing what to watch. Sacred Games knew this well, enlisting the crème de la crème of the industry to captivate audiences. Now, borrow this stratagem for your campaigns and events—invite your brand’s big guns or industry experts to engage with potential clients. By creating experiential zones and outreach programs, where stars and tech evangelists weave the tapestry of your brand story, you can hook your audience from the outset, leaving them yearning for more.
The art of promotion
Now, let’s discuss the art of promotion—subtle yet potent! As the premiere date of Sacred Games loomed, billboards seemed to sprout at every street corner, vying for our attention. Moreover, traffic signal promos and online teasers teased our curiosity, building anticipation to a fever pitch. Marketers, take heed! Meticulously plan and deploy the right mediums to promote your events, launches, or campaigns. Be there when your audience craves your brand, delivering compelling content on relevant platforms. Curate interactive workshops, create immersive experiences, and offer creatively designed merchandise. Your brand should be an irresistible feast for their eyes and minds.
The delivery
Ah, the delivery—the grand stage of engagement! Sacred Games masterfully staged each episode to captivate hearts and minds, leaving us yearning for more. Mirror this brilliance in your on-ground events and roadshows. Ensure that your event format, content structure, topics, and speaker lineup must align flawlessly with your marketing objectives. The result? An emotional trail that your audience will follow passionately. When they leave your event, utterly convinced and eager for more, you know you’ve struck marketing gold!
So, dear marketers, the next time you’re engrossed in a binge-watching session, ponder how you got there. What lured you to that particular show? Where did you encounter it? How did its promotion resonate with you and your network? Therefore, apply the same analogy to your local activities. Grasp your audience’s essence, immerse yourself in their ecosystem, and ensure a captivating and holistic brand experience they’ll treasure forever. Embrace the spirit of Sacred Games and unveil marketing greatness!
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Hemant Mishrra
About the author: Hemant is the Founder & CEO of branding and marketing firm ”Neeti Brand Accelerator” in Mumbai. He is a brand strategist and has worked with more than 150 brands during last two decades. He is also mentor and coach to SMEs and startups. You can visit the website www.www.neeti.biz. You can contact him at hemant@neeti.biz
