Stop Spending Your Days on Samosa-Sized Tasks

I wasted the whole day.
Getting sidetracked by tasks that are not essential to my success.

I felt like running around like a headless chicken, busy as all heck, yet nothing actually gets done? That’s the curse of unimportant tasks we all love doing.

Picture this: You’ve got a critical report due, but before you dive in, you must reply to your aunt’s WhatsApp forwards about the healing power of turmeric water. Then, of course, there’s the endless scrolling through cricket scores. Next thing you know, half the day’s gone, and you haven’t moved an inch on that report.

This is the equivalent of focusing all your energy on making the perfect samosa when you’re supposed to be preparing a full-course meal.

These small distractions prevent us from achieving truly meaningful goals. Let’s face it, perfectly organizing your desk won’t land you a promotion. Neither will arguing on Twitter with strangers over the latest Bollywood release.

Most businesses do the same thing. They get sidetracked by tasks that are not essential to their success. They waste time and energy on things like building perfect websites, creating elaborate marketing campaigns, and developing new products that no one wants.

Businesses should focus on the things that are truly important: creating products and services that customers love, building relationships with customers, and delivering value.

So, how do we break free? Simple: prioritize! Think about the essential, “main course” tasks versus the unimportant “side dish” ones. Focus on the things that give you big results, and quit sweating the samosas!

Here are some tips for avoiding non productive tasks.

  • Set clear goals. What do you want to achieve? Once you know your goals, you can focus on the tasks that are essential to achieving them.
  • Prioritize carefully. Not all tasks are created equal. Some tasks are more important than others. Prioritize your tasks so that you are working on the most important things first.
  • Delegate and outsource. There are many tasks that you can delegate to others or outsource to freelancers. This will free up your time so that you can focus on the most important things.
  • Say no. It’s okay to say no to new requests, especially if they are not essential to your success.

Remember, time is a precious resource in India – it moves more unpredictably than Mumbai traffic. Don’t spend it on tasks that take you nowhere .
Remember, the goal is not to do everything perfectly. The goal is to do the things that are truly important.

Hemant Mishrra

About the author: Hemant is the Founder & CEO of branding and marketing firm ”Neeti Brand Accelerator” in Mumbai. He is a brand strategist and has worked with more than 150 brands during last two decades. He is also mentor and coach to SMEs and startups. You can visit the website You can contact him at

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