The Zen of doing nothing- The Art of Strategic Laziness
Remember when we were kids and “timepass” was a legitimate activity? Somewhere between MBA entrance exams and figuring out the intricacies of the latest office gossip, we lost the plot.
Let me tell you, I recently rediscovered the sheer joy of doing absolutely nothing. It’s like chai – simple, unadulterated, and leaves you feeling surprisingly refreshed.
Here’s the thing: I’m not advocating for quitting your job and becoming a professional bird watcher (although, that’s not a bad idea). This is about those stolen moments. Sitting on your balcony as the sun sets, watching the chaos of a Mumbai street, or simply staring at the ceiling fan as it whirs above you.
It’s in those pockets of nothingness that ideas pop up like surprise guests at a Delhi wedding. Stress melts away faster than a kulfi on Marine Drive, and suddenly, the world seems a little less frantic.
So, give it a try. Schedule some “nothing” into your day. Your brain (and probably your blood pressure) will thank you.
After all, sometimes the most productive thing you can do is absolutely nothing.
About the author: Hemant is the Founder & CEO of branding and marketing firm ”Neeti Brand Accelerator” in Mumbai.
He is a brand strategist and has worked with more than 100 brands during last two decades. He is also mentor and coach to SMEs and startups.
His new techno-marketing venture “Avissa Connect” provides solutions for WhatsApp and Chatbot marketing to Business Owners.
You can visit the website www.neeti.biz. You can contact him at hemant@neeti.biz
