10 Things to do to Create a Great Brand!

I must confess this is not my original story. I have picked this from the brilliant book “Predatory Thinking” by Dave Trott. It was too good not to share. Jane Juska was a retired school teacher.One day she placed a small classified ad in the New York Review of Books.It said,” Before I turn 67,…

Who doesn’t like to be surprised? Walt Disney has a year-long theme, “The Year of a Million Dreams,” Disney has added a brilliant twist to the age-old favourite. They’ve added a surprise. Here’s their twist. “Imagine walking through one of the Walt Disney World Theme Parks when a Cast Member taps you on the shoulder…

The 1984/85 NBA season was full of excitement and unexpected turns. The Portland Trail Blazers made a surprising choice by selecting Sam Bowie instead of the highly talented Michael Jordan. Little did they know that this decision would lead to a remarkable chain of events. At the time, Jordan was already a rising star. He…

Are Indian Start-Ups Ready to Embrace the 4-Day Work Week? Well, let me break it down for you. Indian start-ups are grappling with two major issues: employee attrition and productivity. But hey, some of these start-ups have taken a bold step and decided to give the 4-day work week a shot, and guess what? It…

The old-school marketing approach says you have to hunt down your customers, figure out what they want, and use every dirty trick in the book to make that sale. It’s a non-stop quest, my friends, day in and day out. But hold up, there’s a whole other game in town called “Reverse Marketing”. Here, the…