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Offline vs. Online vs. Omnichannel: Decoding the Best Route to the Market-a
Choosing the wrong distribution channel can kill your new product launch. It is a wild jungle out there.If you are not careful, you can become your competitor’s lunch. Where you want to sell your product is the most important decision you will ever take. To illustrate, I have taken skincare category. It is the fastest…

Stop Spending Your Days on Samosa-Sized Tasks
I wasted the whole day.Getting sidetracked by tasks that are not essential to my success. I felt like running around like a headless chicken, busy as all heck, yet nothing actually gets done? That’s the curse of unimportant tasks we all love doing. Picture this: You’ve got a critical report due, but before you dive…

How Chatbots Became My Personal Stress Therapist
If you’ve ever found yourself screaming at an automated phone menu, you’ll understand why I was skeptical about chatbots. But then one day, after spending 40 soul-crushing minutes on hold with my bank, I discovered something magical: an AI assistant named YogiFi. I was expecting the usual robotic, unhelpful nonsense, but instead, YogiFi actually got…

Online vs. Offline—Which One to Prioritize?
Ah, the great Indian retail debate! Should you go all-in on online, or is the charm of offline shopping still too strong to ignore? As an entrepreneur (and a serial online window shopper), I’ve had my fair share of dilemmas over this. Let’s break it down in a fun, light-hearted way because, well, business should…

The Lazy Man’s Guide to Success: The 64/4 rule
Are you tired of being mediocre? Are you sick of running in circles, trying to make everyone happy, while achieving nothing? Then it’s time to embrace the new rule of 64/4 – get more with less! Vilfredo Pareto may have discovered the 80/20 principle, but Perry Marshall has taken it to the next level! According…