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The best way to stand for something
The best way to build a brand that matters, a story that spreads, an impact that we remember, is to understand a simple but painful trade-off: If you want to stand for something, You can’t stand for everything. My most difficult moment is when my clients tell me that their products can be used by…
The Indian Retail Dilemma: Online or Offline –
The Indian Retail Dilemma: Online or Offline – Your Smart Choice“ As I navigate the bustling world of retail in India, I often ponder the age-old question: should I shop online or brave the bustling bazaars? Here’s my take, complete with pros and cons, so you can decide like a seasoned shopper! Online Shopping: The…
Wishlist for a blissful 2024
The shelf life of any New Year Resolution is 5 days.So I have stopped making resolutions. Instead, I make Wishlist.Even if I complete 50 % of my wishlist, it feels like moonwalking.Light-hearted and blissful. Here is my wish list for 2024 I will not use long and heavy drapery, brass hardware, matching furniture sets, over-the-range…
Why My Consultancy firm Loves Chatbots
Today, If you’re not using a chatbot, you’re wasting time and losing customers. Running a marketing consultancy in India is like managing a full-fledged Bollywood production—clients demanding instant ideas, endless follow-ups, and a million questions about “ROI.” Before I discovered chatbots, my life was a whirlwind of emails, calls, and WhatsApp messages at odd hours. Now? My chatbot…
Kellogg’s and HERSHEY’S Team Up for ‘Kellogg’s HERSHEY’S Chocos
Kellogg’s and HERSHEY’S, two beloved global companies, have joined forces to introduce the new Kellogg’s HERSHEY’S Chocos. In collaboration with HERSHEY’S, Kellogg India is launching a co-branded Chocos cereal variant to offer consumers a delightful chocolatey experience. Kellogg’s HERSHEY’S Chocos is a heart-shaped, chocolate-dipped cereal made with wheat that transforms milk into a delicious chocolate…
NEW PRODUCT
“Flawed by Design” Every new product starts the same way: flawed, fragile, and borderline embarrassing. The first Coke? It had cocaine in it. (Flawed and oddly popular.) Nike’s first running shoe? Built with a waffle iron. Worked great—until it rained. Even the Wright brothers’ first plane could barely lift a pigeon. And don’t get me started on…
