10 Things to do to Create a Great Brand!

Aging like a boss involves mastering the art of keeping your body in top shape for the long haul. You want to rock that 50/60/70-year milestone with style, right? Well, here’s the secret sauce: it all boils down to the grub you’ve been shoveling into your tummy. If you spot a fine-looking fox in their…

Bisleri International, the packaged drinking water company, has expanded its carbonated beverage portfolio to meet the rising demand for cold drinks in India. They have introduced new variants and flavors under the Bisleri brand, including fizzy cola, orange, and jeera (cumin) categories. The sub-brands Rev, Pop, and Spyci Jeera cover these new offerings. To target…

If you are looking for sustainable and breakthrough business growth –you must follow the divine principle of Vishnu- Preserve the core. When it comes to business growth, Vishnu, the God of preservation, has some solid advice. According to Vishnu, the key to sustainable growth lies in preserving your core. Now, I know what you’re thinking….

Listen up, folks! In every damn field, the real winners are those who hustle their way into the top 5%. Yeah, that’s right, just one out of twenty. Now, I am not saying you got to be some superstar who only comes around once in a blue moon. That’s like aiming for the moon when…

95 % of the products fail due to bad pricing Navigating India’s vibrant market place feels like a lively game of chess—each pricing strategy is a different piece with its charm and challenges.So, let’s break down the fascinating world of pricing in India and how to come out a winner. 1. Value for Money  (VFM)…

Today, speed is king and you cannot waste your time in perfecting your product.Jump right in and keep on improving as you go along. History is never kind to people who over plan and do not pull the trigger in time. Success takes hardwork. Imagine a group of kids playing tennis. Among them is a…