Instagram Hashtag Guide
How to use them and Get results
Why should I use Instagram hashtags for my brand?
Instagram hashtags can make or break your Instagram strategy.
Use them correctly and you’ll get your posts seen by more people likely to be interested in your products or brand.
The greatest advantage of using Instagram hashtag is that it will help your viewers to directly to your page and thereby increase your customer base.
But how does that happen?
Hashtags are clickable. Anyone who clicks on an Instagram hashtag or conducts an Instagram hashtag search will see a page showing all the posts tagged with that hashtag.
Let’s deep dive into the type and the algorithm of how instagram hashtag work
How many hashtags on Instagram to use ?
You can include up to 30 hashtags on a regular post, and up to 10 hashtags on a Story.
The consensus is that about 11 hashtags is a good number to start with. But the most common number of hashtags to use on Instagram is between 1 and 3.
You’ll need to do some testing to determine what works best for your particular business.
How many hashtags on Instagram to use?
The new Instagram algorithm dictates the order of the posts that users see when they’re scrolling through their feed.
Based on specific signals, it prioritizes posts, pushing the most relevant ones towards the top and giving them the most visibility, while other content ends up being placed further down in one’s feed depending upon the a) Relationship of the post with the user b) Interest the user has conveyed c) Recency of the post
Some of the most popular hashtags on Instagram, Twitter, and Facebook are:
#storybrand-42%, #storybrandguide-11%, #makrketingmadesimple-5%, #Donalmiller-4%, #Digitalmarketing-4%
Summary of Post-My suggestion- start with 1-3 hashtags that are relevant to your story or business.
As you become more confident, you can add more hashtags.
Relevant hashtags can put your new brand or business on steroids.