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5 ways to make your marketing super creative
Let’s be honest. Most of the marketing campaigns suck. The usual “my shirt is better than yours” campaigns are boring and unimaginative. Marketing creativity seems to be a lost art.Can we do better and make our marketing more creative ? Are you tired of those mundane marketing campaigns that make you yawn louder than your…
Rolex – Luxury Beyond Imagination
Introduction Rolex. A name that evokes images of opulence and extravagance. But just how expensive are these timepieces? Prepare to be astonished! Moreover, the most expensive Rolex ever sold was Paul Newman’s Rolex Daytona, fetching a staggering $17.8 million! That’s equivalent to 5 Audis, 150 iPhones, or a lifetime of Netflix subscriptions. In the digital…
Mastering the Indian Marketing Scene: Sacred Games’ Plan for Success
Introduction Embrace the binge-watching era, where on-demand content reigns supreme! Now, enter Sacred Games, the much-needed desi drama for the Indian urban audience, crafted with the finesse of a Hollywood-style narrative. In this captivating series, marketers can uncover valuable lessons to ignite their brand campaigns with unprecedented allure. Marketers often grapple with the challenge of…
Will You Please Stop Hiring Morons ?
It is also true that God likes morons because he made so many of them. Customers come first- wrong. Tomorrow’s business reality is that only two things will drive success- innovation and people. If you have good and happy employees-your customers will be taken care of. Good employees build better brands. The biggest challenge for…
Start small, start now
This is much better than, “start big, start later.” One advantage is that you don’t have to start perfect. You can merely start. In the realm of technology, Apple began in a humble garage, where two Steves tinkered with computers.Amazon sprouted from Jeff Bezos’ garage as an online bookstore before growing into a behemoth of…
Products don’t sell, stories do
Bollywood makes more than 300 films in a year.One or two are block busters. Less than 10 % do above average or average business.Shah Rukh Khan’s “Pathan” crosses 1,000 crore mark.Why ? Because Shah Rukh Khan is able to tell a great story. Great stories succeed because they are able to capture the imagination…
