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Giving more choices to customers may work against you Take your younger child or an infant to an ice cream parlour or restaurant, if you really want to torture them. They have to make a choice, and that’s one thing they hate. Would chocolate chip or coffee ice cream be better? The burger or the…
My wife and chatbot
Scene: my cosy Mumbai flat. Laptop open, I am browsing brand logos as my wife saunters in carrying two cups of chai. Wife: So, my dear brand guru, busy crafting the next viral campaign? Plotting a logo so gullible people will crave the product without knowing why? Me: Not at all, darling. I was just…
Do you need a coach in life ? Yes you do
You can’t attain greatness without help. Almost all great people had coach, mentor or consultant to guide them through this maze of life. Unleashing Greatness: Hilarious and Inspiring Stories of Coaches Who Propelled Celebrities to Success. Ramakant Achrekar and Sachin Tendulkar In the bustling streets of Mumbai, a young Sachin Tendulkar had dreams of becoming…
Will You Please Stop Hiring Morons ?
It is also true that God likes morons because he made so many of them. Customers come first- wrong. Tomorrow’s business reality is that only two things will drive success- innovation and people. If you have good and happy employees-your customers will be taken care of. Good employees build better brands. The biggest challenge for…
How to be remarkable?
I have never laid an egg, but I can tell if the omelette is good or bad.Similarly, I am not a remarkable person, but I can tell you how to become one. I have met hundreds of remarkable people and I want to share what makes them remarkable. 1. Remarkable doesn’t mean remarkable to you. It…
The Future of Marketing: AI – The New Marketing Maestro
Artificial intelligence (AI) has rapidly transformed the marketing industry. AI is ushering us in an era of unprecedented personalization, effectiveness, and efficiency. This revolution has already begun, and its impact is across all aspects of marketing. The Personalized Persuader One of the most significant impacts of AI on marketing is its ability to create hyper-personalized…

