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Let’s be real—chatbots are everywhere. Whether you’re ordering a pizza, booking a flight, or just trying to get a straight answer from your bank (good luck with that), chances are you’re talking to a bot. But not all chatbots are created equal. Some are geniuses, some are glorified answering machines, and some… well, some make…
Influencer marketing
Launch Ready? 7 reasons to let Influencers Turn Up the Heat in India! In the fast-paced, ever-evolving world of marketing, it seems influencers have become the Swiss Army knives of brand engagement—versatile, multi-functional, and sometimes a little quirky! As brands gear up for their pre-launch campaigns, the question arises: why should we consider influencers? Here…
Chai, Chatbots & Customer Service: A Desi Guide to Smarter Interactions
Let’s admit it—if I had a rupee for every time a brand told me “We’re available 24/7,” I’d be sipping coconut water on a beach in Goa by now. But the truth is, unless there’s a supercharged chatbot working behind the scenes, that 24/7 availability is as rare as finding an auto that actually goes by the meter. Chatbots…
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Marketing is simple. As you make it simpler and simpler – your marketing efforts start showing better and better results. 1) Invent a thing worth making, a story worth telling, a contribution worth talking about or a product which makes you say “WoW” 2) Design and build it in a way that people will actually…
Are You Branding with fear?
All our clients want breakthrough ideas.They tell us that they have hired us to give them out-of-the-box solutions. They want innovative thoughts, which will dent the universe.The key assumption is that any innovative idea will not cost them anything to market their brand. A client hired us to write some crucial piece of branding communication…
Why My Consultancy firm Loves Chatbots
Today, If you’re not using a chatbot, you’re wasting time and losing customers. Running a marketing consultancy in India is like managing a full-fledged Bollywood production—clients demanding instant ideas, endless follow-ups, and a million questions about “ROI.” Before I discovered chatbots, my life was a whirlwind of emails, calls, and WhatsApp messages at odd hours. Now? My chatbot…
