5 Ways You Can Avoid Hiring Morons For Your Business
It is true that God likes morons. Because he made so many of them. But, you don’t have to hire them.
Customers come first- Wrong
Tomorrow’s business reality is that only two things will drive success- innovation and people. If you have good and happy employees-your customers will be taken care of.
Good employees build better brands.
The biggest challenge for small business is in hiring good people and retaining them. The real trick is to avoid hiring morons at any cost.
Here are 5 Sure Shot Ways
- Don’t look at candidate’s CV
If you ignore my advice, and still look at it, you will realize that an average candidate is almost qualified to replace Sunder Pichai (After all, candidate himself has crafted the CV). Try to find some unusual things in his career, some breaks, something which makes him stand apart. Most of the exceptional candidates will not have an impressive CV on paper.
2. Go for the attitude, not the skills
You can teach skills to a giraffe, but a great attitude can make a huge difference.
Once I hired a drummer from a cabaret joint as a salesman in Delhi, and he broke all the sales records in his territory.
Great attitude is infectious, it spreads like a wildfire in the organization.
In today’s competitive world, only wild cards can give you unusual victory.
3. Hire better candidates than yourself
Research shows that:
- Class Managers hire A+ candidates
- Class Managers hire C Class candidates
- Class managers hire D Class candidates
The net result is that A Class managers make their company a company of giants, which can lead to sustained growth and long term success.
On the other hand, “B” and “C” Class managers, who are insecure, make their company a company of dwarfs, and will soon drive their companies to dust.
Moral of the story- Have the courage to hire people better than you are. You shall never regret it. Yes, it requires lots of courage.
4. Hire a well-rounded personality
Give 50 % weight-age to candidate’s extra-curricular activities. Find about his hobbies; his interest in sports, music or any other passion. Does he read books? What kind of friends does he have? Does he have a sense of humor? A well-rounded candidate will be 3 times more productive than a University topper, who could be a bozo.
5. Take a woman’s opinion
My final litmus test. If I think that I can call the candidate to come over and have dinner with my family, I hire him. Women also have this uncanny ability to judge people.
If possible, I would always include a woman in the interview panel.
I believe that women have a sixth sense in judging people-I always take their opinion.
Finally, be prepared to pay for good people. Do not throw peanuts and you will not get monkeys.
I will always choose a lazy person to do a hard job, because a lazy person will find an easy way to do it.
Bill Gates
#Hiring #Branding #BrandStrategy #reversemarketing #MarketingConsultancy #ProductLaunchSuccess #MarketingTips
Hemant Mishrra
About the author: Hemant is the Founder & CEO of branding and marketing firm ”Neeti Brand Accelerator” in Mumbai. He is a brand strategist and has worked with more than 150 brands during last two decades. He is also mentor and coach to SMEs and startups. You can visit the website www.www.neeti.biz. You can contact him at hemant@neeti.biz
