Choosing the wrong distribution channel can kill your new product launch. It is a wild jungle out there.If you are not careful, you can become your competitor’s lunch. Where you want to sell your product is the most important decision you will ever take. To illustrate, I have taken skincare category. It is the fastest…
The real art and Science of finding your target Audience. Stop marketing to the masses! In today’s noisy digital landscape, speaking directly to the right people is the key to success.This guide will walk you through the art and science of target audience profiling. Step 1: Beyond the Basics – Demographics Demystified Step 2: Dive…
Scene: my cosy Mumbai flat. Laptop open, I am browsing brand logos as my wife saunters in carrying two cups of chai. Wife: So, my dear brand guru, busy crafting the next viral campaign? Plotting a logo so gullible people will crave the product without knowing why? Me: Not at all, darling. I was just…
My daughter got her green card after two years.She will leave for US next week with her American husband.Will she come back to India ? Nope. How do you feel as a father?Most popular question I am required to answer. I am smart enough to give all the right answers. “We’ll miss her terribly, but…
I wasted the whole day.Getting sidetracked by tasks that are not essential to my success. I felt like running around like a headless chicken, busy as all heck, yet nothing actually gets done? That’s the curse of unimportant tasks we all love doing. Picture this: You’ve got a critical report due, but before you dive…
In the vast landscape of iconic brands, two giants stand out as masters of creating a devoted following: Apple and Harley Davidson. These visionary companies have transcended the mere act of selling products and have managed to cultivate subcultures and lifestyles around their brands. They have successfully tapped into something deeper than consumerism – they…
It’s time to liberate yourself with the sacred “Not-to-Do” List. Because let’s be honest, sometimes the best path to productivity is ditching the dumb stuff. I used to be a slave to my to-do list. A phone-answering ninja, an email-obsessed zombie, a slave to the pointless meeting. Then I discovered the magic of not doing….
oday, speed is king and you cannot waste your time in perfecting your product.Jump right in and keep on improving as you go along. History is never kind to people who over plan and do not pull the trigger in time. Success takes hardwork. Imagine a group of kids playing tennis. Among them is a…
The 1984/85 NBA season was full of excitement and unexpected turns. The Portland Trail Blazers made a surprising choice by selecting Sam Bowie instead of the highly talented Michael Jordan. Little did they know that this decision would lead to a remarkable chain of events. At the time, Jordan was already a rising star. He…
In the heart of Mumbai, a small samosa vendor, Raju Bhai, has turned his snack into a sensation, not through traditional methods, but with a revolutionary tool: Artificial Intelligence (AI). This story isn’t just about delicious snacks; it’s a testament to the power of AI in transforming small business marketing in India, making it a…
Scene: my cosy Mumbai flat. Laptop open, I am browsing brand logos as my wife saunters in carrying two cups of chai. Wife: So, my dear brand guru, busy crafting the next viral campaign? Plotting a logo so gullible people will crave the product without knowing why? Me: Not at all, darling. I was just…
Open AI CEO Sam Altman has already begun discussing the next generation of ChatGPT—GPT-5—and he claims that “it’s gonna be better at everything across the board.” Speaking at the World Government Summit, Altman shared insights about GPT-5, stating that the new model will be “smarter,” “faster,” and “more multimodal.” He noted that while other companies…
Open AI SORA: Revolutionizing Artificial Intelligence In the rapidly evolving landscape of artificial intelligence, Open AI’s SORA emerges as a pioneering tool, setting new standards for AI applications across various sectors. This comprehensive blog post delves into the essence of Open AI SORA, exploring its capabilities, applications, and the profound changes it promises to bring…
Do you also want to leave the fear behind and build a brand that inspires confidence? Then, keep reading and you will find something interesting. What does our client expect from us? All our clients want breakthrough ideas.They tell us that they have hired us to give them out-of-the-box solutions. They want innovative thoughts, which…
The shelf life of any New Year Resolution is 5 days.So I have stopped making resolutions. Instead, I make Wishlist.Even if I complete 50 % of my wishlist, it feels like moonwalking.Light-hearted and blissful. Here is my wish list for 2024 I will not use long and heavy drapery, brass hardware, matching furniture sets, over-the-range…
In the bustling realm of social media, where trends emerge and fade like the changing seasons, a new breed of marketing monarchs has ascended the throne – the micro-influencers. These individuals, though boasting smaller followings than their celebrity counterparts, wield an influence far more potent, captivating the hearts and minds of consumers with their authenticity,…
Today, I’m bringing you a treasure trove of ideas to help you recover from any phase and propel your small business and brand forward. These powerhouse tips will not only get you back on track but also supercharge your brand growth, regardless of the circumstances. So buckle up and get ready to level up your…
Artificial intelligence (AI) has rapidly transformed the marketing industry. AI is ushering us in an era of unprecedented personalization, effectiveness, and efficiency. This revolution has already begun, and its impact is across all aspects of marketing. The Personalized Persuader One of the most significant impacts of AI on marketing is its ability to create hyper-personalized…