In the heart of Mumbai, a small samosa vendor, Raju Bhai, has turned his snack into a sensation, not through traditional methods, but with a revolutionary tool: Artificial Intelligence (AI). This story isn’t just about delicious snacks; it’s a testament to the power of AI in transforming small business marketing in India, making it a…
Scene: my cosy Mumbai flat. Laptop open, I am browsing brand logos as my wife saunters in carrying two cups of chai. Wife: So, my dear brand guru, busy crafting the next viral campaign? Plotting a logo so gullible people will crave the product without knowing why? Me: Not at all, darling. I was just…
Open AI CEO Sam Altman has already begun discussing the next generation of ChatGPT—GPT-5—and he claims that “it’s gonna be better at everything across the board.” Speaking at the World Government Summit, Altman shared insights about GPT-5, stating that the new model will be “smarter,” “faster,” and “more multimodal.” He noted that while other companies…
Open AI SORA: Revolutionizing Artificial Intelligence In the rapidly evolving landscape of artificial intelligence, Open AI’s SORA emerges as a pioneering tool, setting new standards for AI applications across various sectors. This comprehensive blog post delves into the essence of Open AI SORA, exploring its capabilities, applications, and the profound changes it promises to bring…
Do you also want to leave the fear behind and build a brand that inspires confidence? Then, keep reading and you will find something interesting. What does our client expect from us? All our clients want breakthrough ideas.They tell us that they have hired us to give them out-of-the-box solutions. They want innovative thoughts, which…
The shelf life of any New Year Resolution is 5 days.So I have stopped making resolutions. Instead, I make Wishlist.Even if I complete 50 % of my wishlist, it feels like moonwalking.Light-hearted and blissful. Here is my wish list for 2024 I will not use long and heavy drapery, brass hardware, matching furniture sets, over-the-range…
In the bustling realm of social media, where trends emerge and fade like the changing seasons, a new breed of marketing monarchs has ascended the throne – the micro-influencers. These individuals, though boasting smaller followings than their celebrity counterparts, wield an influence far more potent, captivating the hearts and minds of consumers with their authenticity,…
Today, I’m bringing you a treasure trove of ideas to help you recover from any phase and propel your small business and brand forward. These powerhouse tips will not only get you back on track but also supercharge your brand growth, regardless of the circumstances. So buckle up and get ready to level up your…
Artificial intelligence (AI) has rapidly transformed the marketing industry. AI is ushering us in an era of unprecedented personalization, effectiveness, and efficiency. This revolution has already begun, and its impact is across all aspects of marketing. The Personalized Persuader One of the most significant impacts of AI on marketing is its ability to create hyper-personalized…
You might all have heard of all this buzz going around about performancemarketing. Why is that? What is performance marketing? Keep reading and youwill find all your answers. What do you expect out of your digital marketing campaigns? Results. Everyone wants results. Whether its sales, app installs, ad clicks oranything else, you always have a…
In the world of marketing, colour is not just a visual element. It’s an invisible persuader, a silent salesman that shapes perceptions, influences emotions, and drives decisions. It’s the language that speaks to our subconscious, leaving impressions that linger long after we’ve turned away. So, let’s dive deeper into it. Red: The Energy Inducer Red,…
Introduction Reliance Jio, the telecom giant, transformed the Indian digital ecosystem with its groundbreaking marketing and business strategy. In just 83 days after its launch in 2016, Jio amassed 50 million subscribers, surpassing its competitors and establishing a dominant brand.Jio’s arrival disrupted the telecom industry, toppling competitors like Aircel, MTS, and Uninor. Reliance Jio Infocomm…
Introduction I have never laid an egg, but I can tell if the omelette is good or bad.Similarly, I am not a remarkable person, but I can tell you how to become remarkable. I have met hundreds of remarkable people and I want to share what makes them one. What being remarkable is? It doesn’t…
If you’re in a creative mood, consider postponing your errands until tomorrow. On days when you’re feeling physically well, allocate some time to embark on extended walks or even venture up a mountain. Whenever a surge of inspiration hits you, jot it down for safekeeping. Remember, the calendar might be filled with other people’s plans,…
Introduction In the ever-shifting landscape of marketing, standing out from the noisy crowd has become an escalating challenge. Amidst the constant bombardment of advertisements, how can you ensure your message resonates with your intended audience? The answer is simple yet profound: emotions. By embracing the power of genuine emotional connections, you can slice through the…
“Not-to-do” lists are often more effective than to-do lists for upgrading performance. The reason is simple: what you don’t do determines what you can do. Here are nine stressful and common not-to-do habits that entrepreneurs and office workers should strive to eliminate.Focus on one or two at a time, just as you would with high-priority…
Introduction In the fast-paced technological era we find ourselves in, a new and exciting concept has emerged: Augmented Reality (AR). Picture a world where the boundaries between the physical and digital realms fade away, where extraordinary experiences await you at every turn. AR enriches our real-world environment by seamlessly blending digital information, allowing us to…
Introduction Amul, the cherished household name in India, owes its soaring success to a symphony of factors – pristine hygiene standards, superior products, diversification, and, of course, masterful marketing. Born in 1946 as a response to the exploitation of marginalized dairy workers, Amul’s journey transformed into a remarkable global dairy brand that touched hearts far…
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