It’s not clear to me why business plans are the way they are, but they’re often misused to confuse, bore and show an ability to comply with expectations.If I want the real truth about a business and where it’s going, I’d rather see something else.I’d divide the modern business plan into five sections: 1) The…
Those are pretty much the only two choices. Being judged is uncomfortable.People will make Snap judgments about you based on prejudices and misinformation…Your dress sense, your language, your social standing- all of these, combined with not enough time to truly know you, means that you will inevitably be misjudged, underestimated (or overestimated) and unfairly rejected….
This is the way most of us shop online.Most convenient and zero stress. We sort by cheapest airline ticket.We look for the cheapest hotel room, the cheapest TV.The cheapest things come on top and most people click. The problem: Just because it’s easy, it doesn’t mean it’s as useful as it appears. It’s lazy option…
B Natural Juices & Beverages, an esteemed brand of ITC, has introduced packaged Tender Coconut Water throughout India. This launch aims to provide the finest natural refreshment in a convenient bottle. Recent internet search trends reveal an increasing consumer demand for hydrating drinks over the past three years. B Natural’s Tender Coconut Water offers a…
If you’ve been solely selling your D2C brands online, it’s time to shake things up. You may be wondering, “Why should I go offline when the internet is ruling the world?”Well, let me break it down for you. 1) Online sales grew faster than a sneeze during Covid. But just like your favourite pizza loses…
Bonn Group of Industries, has launched a range of millet-based bakery products including Millet Bread, Millet Pizza and also Millet Burger. Enriched with Jowar, Bajra, and Ragi, these products contain essential nutrients and enjoy widespread recognition as beneficial superfoods. The launch of these millet bakery products aligns with Bonn Group’s brand tagline “Go Healthy With…
Bollywood makes more than 300 films in a year.One or two are block busters. Less than 10 % do above average or average business.Shah Rukh Khan’s “Pathan” crosses 1,000 crore mark.Why ? Because Shah Rukh Khan is able to tell a great story. Great stories succeed because they are able to capture the imagination…
Actually, it is not very difficult to be mediocre. It requires less effort, so you can lead a comfortable and lazy life. You do not need a great sense of humour also. So how do you attain this new age nirvana? Simple 4 ways. You can choose either of them and still reach your goal….
India’s leading ice cream chain, Naturals, is launching a special Meetha Paan ice cream for the summer. It is a mix of fresh betel leaves, milk, and sugar capturing the essence of the classic Naturals experience. Meetha Paan is a unique flavor that combines traditional Indian ingredients like betel leaves, areca nuts, fennel seeds and…
Who doesn’t like to be surprised? Walt Disney has a year-long theme, “The Year of a Million Dreams,” Disney has added a brilliant twist to the age-old favourite. They’ve added a surprise. Here’s their twist. “Imagine walking through one of the Walt Disney World Theme Parks when a Cast Member taps you on the shoulder…
Bisk Farm has broadened its range by the launch of two fresh products – Heylo T-Time Cookies and Half Half Masti. These additions aim to enrich the tea-time experience and cater to the varied taste preferences of Indian consumers. Heylo T-Time Cookies are crispy and crunchy treats infused with nutritious ghee, creating a combination of…
All our clients want breakthrough ideas.They tell us that they have hired us to give them out-of-the-box solutions. They want innovative thoughts, which will dent the universe.The key assumption is that any innovative idea will not cost them anything to market their brand. A client hired us to write some crucial piece of branding communication…
Mumbai-based beverage company Xotik Frujus (XFPL) has annouced the rebranding and repositioning of their popular jeera brand Jeeru as ‘J.’. Their goal is to capture a larger share of the ethnic beverage market in India. The design philosophy of ‘J.’ represents the confident and colorful chaos of Gen Z and existing customers. The product packaging…
It is also true that God likes morons because he made so many of them. Customers come first- wrong. Tomorrow’s business reality is that only two things will drive success- innovation and people. If you have good and happy employees-your customers will be taken care of. Good employees build better brands. The biggest challenge for…
Hershey India, a division of The Hershey Company, has recently launched an exciting digital campaign called ‘Slurp Up the Fun’. This campaign introduces a delectable treat known as the Cashew Butterscotch Ice Cream Flavor Milkshake. Moreover, this milkshake combines the richness of cashew nuts with the delightful essence of butterscotch ice cream. The primary goal…
You can’t attain greatness without help. Almost all great people had coach, mentor or consultant to guide them through this maze of life. Unleashing Greatness: Hilarious and Inspiring Stories of Coaches Who Propelled Celebrities to Success. Ramakant Achrekar and Sachin Tendulkar In the bustling streets of Mumbai, a young Sachin Tendulkar had dreams of becoming…
Britannia, the pioneer of sliced bread in India, has introduced Millet Bread with no added maida. This new bread variant is made with Ragi, Jowar, Bajra, and Oats. It offers customers with an easy way to include millet-based options into their meals. Britannia is the first company to introduce this product in the FMCG market…
Marketing is simple. As you make it simpler and simpler – your marketing efforts start showing better and better results. 1) Invent a thing worth making, a story worth telling, a contribution worth talking about or a product which makes you say “WoW” 2) Design and build it in a way that people will actually…