Seize the Day: Life is Short, Dare to Live Your Dreams

I must confess this is not my original story. I have picked this from the brilliant book “Predatory Thinking” by Dave Trott. It was too good not to share.

Jane Juska was a retired school teacher.
One day she placed a small classified ad in the New York Review of Books.
It said,” Before I turn 67, next March, I would like to have a lot of sex with a man I like.
If you want to talk, Trollope works for me“

She got lots of responses.
There are several clever and exciting things about what she did.
The medium she chose, for a start. Not the back pages of any of the mags you’d normally find “Man-seeking women” or “women-seeking-men’ ads.
It was placed in the New York Review of the books.

She was retired English teacher.
She loved books and reading.
She wanted sex, yes, but only with intelligent men who also loved literature.
So she let the search for intelligence dictate her media choice. Not just the search for sex.

As a result, she stood out in the media much more than she would have elsewhere.
And that made her small classified ad unusual and daring.
Of course, what was really daring was deciding to do it in the first place.

Jane Juskka was born in 1933.
She grew up in a world without the pill, television, mobile phones, rock and roll and social media.
Women didn’t talk about things like sex.
She decided that it was now or never.
And she did something to change that future.

The moral of the story.
Life is too short.
And you got only one life.
When you kick the bucket, will you regret that you have not done something you always wanted to do?

You always wanted to travel to various countries.
You wanted to learn Italian cooking.
You wanted to learn how to play piano.
You wanted to learn a new language.
You want to jump from a plane at 30,000 ft.?
You always hated your job, but were scared to start on your own.

What’s stopping you?
Do you think somebody will give you permission?
Do you thing if Jane Juska would have asked for permission to put this kind of ad, anybody would permit her?
You need to disrupt life.
To get the ultimate prize for being alive. It is now or never.

#Lifeishort #Daretolive #Seizetheday

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Hemant Mishrra

About the author: Hemant is the Founder & CEO of branding and marketing firm ”Neeti Brand Accelerator” in Mumbai. He is a brand strategist and has worked with more than 150 brands during last two decades. He is also mentor and coach to SMEs and startups. You can visit the website You can contact him at

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