ITC B Natural launches refreshing coconut water
B Natural Juices & Beverages, an esteemed brand of ITC, has introduced packaged Tender Coconut Water throughout India. This launch aims to provide the finest natural refreshment in a convenient bottle.
Recent internet search trends reveal an increasing consumer demand for hydrating drinks over the past three years. B Natural’s Tender Coconut Water offers a revitalizing beverage that ensures hydration and provides respite from the scorching summer heat. It is specially crafted with no added sugar, no artificial flavor, and is naturally fat-free, keeping consumers’ preferences in mind.
Sanjay Singal, the Chief Operating Officer of ITC’s Dairy & Beverages division, shared his thoughts on the product launch. He mentioned that the packaged coconut water category has shown great potential in recent years due to its convenience and consistency. Research indicates a 22% growth in households consuming bottled coconut water in the past year. Leveraging their expertise in the fruit beverage segment, ITC has ventured into this exciting category with the introduction of B Natural Select Tender Coconut Water. Their objective is to make packaged nariyal pani easily accessible to all consumers while ensuring the highest quality and taste.
B Natural Tender Coconut Water will be available in two sizes: 200 ml and also 750 ml. The pricing for the product will be Rs 60 and Rs 160 respectively, and consumers can purchase it in supermarkets, hypermarkets, mini-markets, and eCommerce channels across India.
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