5 ways to make your marketing super creative
Let’s be honest. Most of the marketing campaigns suck. The usual “my shirt is better than yours” campaigns are boring and unimaginative. Marketing creativity seems to be a lost art.
Can we do better and make our marketing more creative ?
Are you tired of those mundane marketing campaigns that make you yawn louder than your morning coffee? I hear you, my friend. It’s time to break free from the chains of mediocrity and unleash the power of creativity in your marketing.
Let’s dive into five ways to make your marketing super creative and turn heads like never before!
1. Create with the customer, not just for the customer
Gone are the days of one-sided conversations where marketers dictate what customers should want. We’re living in the era of co-creation, my friend. Engage with your customers, understand their needs, and weave their experiences into your marketing efforts.
Remember, your customers are not just passive recipients; they are active participants in shaping your brand’s journey.
2. Invest in the end-to-end experience
Don’t be one of those marketers who only focuses on the flashy ad campaigns while neglecting the entire customer journey. Creative marketers take a holistic view, ensuring every touchpoint is a delightful experience.
From the first encounter with your product to ongoing customer relationships, leave no stone unturned. It’s time to bring your creative thinking to solve problems across the entire customer experience.
3. Turn everyone into an advocate
In this digital age, traditional advertising and PR won’t cut it anymore. The power lies in people – your employees, partners, and customers. Think of them as your extended marketing team. Inspire creativity in others and watch the ripple effect. When everyone becomes an advocate, your brand’s reach knows no bounds.
4. Bring creativity to measurement
Ah, measurement, the holy grail of marketing. But let’s bring some creativity to the table, shall we? In the past, success was measured by sticking to budgets and winning awards. Boring! With the advent of digital engagement, we have the power to measure and manage our strategies in real-time.
Embrace data, adjust on the fly, and prove your marketing prowess like never before.
5. Guerrilla Marketing gives unique solutions
Last but not least, let’s unleash the power of guerrilla marketing. Picture this: an imaginative and unique way to present your brand that creates a buzz louder than a swarm of bees. Guerrilla marketing is all about thinking outside the box and surprising your customers in the most delightful ways.
Take McDonald’s, for example. On Women’s International Day, they flipped their golden arches upside down, creating a social frenzy and leaving everyone craving for more.
So there you have it, my friend. Five ways to make your marketing super creative.
Remember, mediocrity is the enemy, and creativity is your secret weapon.
It’s time to unleash your inner marketing maverick and make waves in the industry!
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Hemant Mishrra About the author: Hemant is the Founder & CEO of branding and marketing firm ”Neeti Brand Accelerator” in Mumbai. He is a brand strategist and has worked with more than 150 brands during last two decades. He is also mentor and coach to SMEs and startups. You can visit the website www.www.neeti.biz. You can contact him at hemant@neeti.biz.
