7 Deadly Marketing Sins
Forget about 4Ps of marketing. If you commit these marketing sins, your product will become history before you can say “Cheese”
Ah yes, the classic mistake of rushing to get things done and then having to fix them ten times over. It’s like trying to put on your pants in a hurry and accidentally putting both legs into one pant leg. Sure, you might save some time in the moment, but in the long run, you’re just making things worse for yourself.
Take a deep breath and slow down, my dear marketers. Your pants (and your campaigns) will thank you.
Now, I know we’re all a little self-absorbed from time to time (guilty as charged), but when it comes to marketing, it’s all about the customer, baby.
They don’t want to hear about how amazing your company is and how many awards you’ve won. They want to know what you can do for them. So, put on your customer-service hat and start thinking about their needs, not your own.
Let’s talk about how no one cares about your business and your troubles as much as you do. I mean, let’s be real here. You’re the only one who gets excited about balancing the books and filing your taxes on time.
The rest of us just want a good product or service that meets our needs. So, take a step back and remember that your customers don’t want to hear about your business drama. They just want to know that you can solve their problems.
If you’re lying to your customers, then shame on you. Not only is it unethical, but it’s also just plain dumb. Eventually, the truth will come out (it always does), and then you’ll be in even deeper trouble. So, save yourself the headache and just be honest from the start. Your customers will appreciate it, and you’ll sleep better at night.
Look, I know we’re all busy, and it’s hard to keep track of everything, but try to be consistent with your messaging. It’s like trying to talk to someone who keeps changing their accent every other sentence. It’s confusing and frustrating. So, pick a message and stick with it.
Your customers will thank you.
Hey, we all get mad sometimes, but don’t take it out on your customers. They’re just trying to buy your product, not be your therapist. So, take a deep breath, count to ten, and then go punch a pillow or something.
Your customers will appreciate the lack of screaming.
Yes, I know it’s hard to see your competitors doing better than you, but don’t let it consume you. It’s like being at a party and seeing someone else wearing the same outfit as you. Sure, it’s annoying, but it’s not the end of the world.
Just focus on what you do best and keep doing it.
Your customers will appreciate the confidence.
Finally, we have the antidote to all of these marketing sins: humility, empathy, generosity, patience, and kindness. It’s like the superhero team-up of marketing values. Humility is like the Batman of the group, quietly doing good work without seeking attention. Empathy is like the Superman, using their powers for good to help others.
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About the author: Hemant is the Founder & CEO of branding and marketing firm ”Neeti Brand Accelerator” in Mumbai. He is a brand strategist and has worked with more than 150 brands during last two decades. He is also mentor and coach to SMEs and startups. You can contact him at email@example.com