Covid has shifted the market for ever. Old marketing is dead. Reverse marketing is the future, if you still want to be in business. Is consumer loyalty dead? E-commerce in India has turned all marketing concepts on its head. You have two options A. Get into discount war and pray that your money lasts, till…
You have the whole company against you. You’ve spent months of training and building up hype for this glorious new product that’s going to change the world, and now it’s come out and everyone in the market either doesn’t want it or can’t use it. What’s a sane person to do? Hit the pause button…
There is a mindset that consumers have during this festive season of year. It’s about giving and receiving gifts. Consumers want to be able to give as well as get, and they’re willing to do anything to achieve that goal. They’re willing to wade through all the promotions, looking for the ones that offer gifts…
Fear is the key why branding fails so massively When you are fearful while branding – It is like a self goal. All our clients want break-through ideas. They tell us that they have hired us to give them out-of-the-box solutions. They want innovative thoughts, which will shake the world. The key assumption is that…
Colours Play a Huge Role in Marketing Success. But you must know ,which colour will suit your brand. Colours can make or kill your brand. All marketeers and graphic designers know this. Specific colours evoke different emotions in people, thus creating brand relevance and emotions to make the purchase. The following is a lists of…
This is the truth. If you are in business or selling something, you will need to raise your prices during the life cycle of your product. And you got one dozen reasons to raise the prices. There is recession, cost of goods has gone up, labor has gone up or competition has increased prices. What…
Know the Magic of 15% which will completely blow your mind! When a newspaper loses 15 % of its readers and 15% of its advertisers, it goes out of business. People still want to read it, but it’s gone. When a company increases its sale by 15%, it doubles its profit. Any sale above break-even…
The 2020 Olympics has been a game-changer for India. It has been a game-changer for me. I have been glued to the TV for the last 2 weeks and I am glad it is over. Normally, I watch Cricket. But during the last two weeks, I loved watching people go out to try to be…
Take your younger child or an infant to an ice cream parlor or restaurant, if you really want to torture them. They have to make a choice, and that’s one thing they hate. Would chocolate chip or coffee ice cream be better? The burger or the chicken wrap?Their fear, they say, is that whatever they…
Fail to plan and plan to fail- very boring and uninspiring thought. I know of a friend who is planning to launch his new product for the last 3 years because he is obsessed with perfection. Today, the cost of the project has gone up by 60 % and four new competitors have launched a…
Why you need to forget 80/20 rule to get killer sales Vilfredo Pareto, the Italian economist, discovered the 80/20 principal in 1897, which is now referred to as Paretos principle. He discovered that 80 % of the output from any activity results from 20 % of the inputs; 80 % of the consequences result from…
People want to believe in miracles if a new brand is willing to change the rules of the game and take the risk associated with it – miracles are possible. People jump to conclusions about bigger armies. They believe that bigger armies will always win. Napoleon had said that “God is with larger armies.” But,…
Can You Look for God’s own Big Bang Theory of Success? If you are looking for sustainable and breakthrough growth – you must follow the divine principle of “Brahma-Vishnu-Mahesh” The ultimate Big Bang Theory of Success. I know Ravi Malhotra for the last twenty-five years. Very bright, smart, and with good educational background and family…
People want to believe in miracles If a new brand is willing to change the rules of the game and take the risk associated with it- miracles are possible. People jump to conclusions about bigger armies. They believe that bigger armies will always win. Napoleon had said that “God is with larger armies.” But,people’s secret…