Blogs

Introduction In the fast-paced technological era we find ourselves in, a new and exciting concept has emerged: Augmented Reality (AR). Picture a world where the boundaries between the physical and digital realms fade away, where extraordinary experiences await you at every turn. AR enriches our real-world environment by seamlessly blending digital information, allowing us to…

Introduction Amul, the cherished household name in India, owes its soaring success to a symphony of factors – pristine hygiene standards, superior products, diversification, and, of course, masterful marketing. Born in 1946 as a response to the exploitation of marginalized dairy workers, Amul’s journey transformed into a remarkable global dairy brand that touched hearts far…

Introduction Embrace the binge-watching era, where on-demand content reigns supreme! Now, enter Sacred Games, the much-needed desi drama for the Indian urban audience, crafted with the finesse of a Hollywood-style narrative. In this captivating series, marketers can uncover valuable lessons to ignite their brand campaigns with unprecedented allure. Marketers often grapple with the challenge of…

Introduction Have you ever felt that irresistible pull toward Starbucks? Craving a delicious cup of coffee? They have got you covered! Had a stressful day? Let’s unwind at Starbucks! Need a serene sanctuary? Where else could you find peace better than here? This brand has earned its place among the elite class, and it’s no…

Introduction: The Dynamic World of Consumer Technology Step into the dynamic world of consumer technology, where the battle for supremacy rages on year after year. Countless brands are locked in a fierce contest, racing to release newer and better devices across various categories. In this electrifying landscape, the combination of pricing prowess and marketing mastery…

Introduction Reliance Jio, the telecom giant, transformed the Indian digital ecosystem with its groundbreaking marketing and business strategy. In just 83 days after its launch in 2016, Jio amassed 50 million subscribers, surpassing its competitors and establishing a dominant brand.Jio’s arrival disrupted the telecom industry, toppling competitors like Aircel, MTS, and Uninor. Reliance Jio Infocomm…

Introduction: Amazon Prime Video’s subscriber base continues to defy expectations, with over 200 million viewers and counting. Moreover, this unstoppable growth can be attributed to Amazon’s ingenious marketing strategy. Content Marketing: At the heart of Amazon’s success lies its captivating content. Not only does it offer original series and blockbuster acquisitions, but Amazon also understands…

Introduction: M. Mammen Mappillai embarked on an extraordinary venture in 1946, investing Rs. 14,000 to establish The Madras Rubber Factory (MRF). Initially producing toy balloons, latex cast squeaking toys, and industrial gloves, the company has evolved into a multinational corporation renowned for manufacturing top-quality tires that are widely used across India and beyond. MRF has…

Spotify has conquered the music streaming industry by setting the mood and creating an immersive music experience for its users. It provides awesome experience to music lover across the globe. Read this amazing story. When you’re in the mood, Spotify’s got the groove! The music streaming giant has proven its ability to set the perfect…

Introduction To unravel the secrets of millennial-focused marketing brilliance, let’s delve into the profound lessons Game of Thrones imparts to marketers. Furthermore, if you’re searching for a captivating case study on crafting a comprehensive marketing strategy tailored to a specific generation, look no further than the legendary tale of Game of Thrones. Despite its fantastical…

Introduction: When Budweiser India localized its global Fifa World Cup campaign, it aimed to uniquely infuse the World Cup spirit into the country. Moreover, by embracing the Indian context, Budweiser tailored the campaign to resonate with the hearts and minds of Indian audiences. Embracing the Indian Context: To effectively connect with Indian audiences, Budweiser strategically…

Introduction Discover how Puma, the renowned sportswear brand, achieved unrivaled success in India by mastering the art of trend identification and audience connection. Additionally, by employing a range of effective strategies, Puma surpassed its global rivals and emerged as the number one sportswear brand in India by 2015. Key Trends that Led to Puma’s Triumph:…

Introduction Rolex. A name that evokes images of opulence and extravagance. But just how expensive are these timepieces? Prepare to be astonished! Moreover, the most expensive Rolex ever sold was Paul Newman’s Rolex Daytona, fetching a staggering $17.8 million! That’s equivalent to 5 Audis, 150 iPhones, or a lifetime of Netflix subscriptions. In the digital…

Tesla, the renowned electric vehicle company, achieved a remarkable feat: Model 3 became the world’s top-selling electric car in 2020 and 2021. Surprisingly, Tesla accomplished this without traditional commercials or paid highway ads. So, how did they do it? Let’s explore Tesla’s intriguing marketing strategy. Transitioning to an unconventional approach Tesla lacks a dedicated advertising…

Introduction: Discover the marketing genius behind Maggi noodles, the irresistible childhood favorite that evokes nostalgia and leaves us craving more. Let’s delve into the captivating story of how Maggi overcame adversity and emerged stronger than ever. Additionally, join us as we explore the marketing lessons hidden behind its iconic yellow banner. Section 1: Maggi’s Comeback…

In the vast landscape of iconic brands, two giants stand out as masters of creating a devoted following: Apple and Harley Davidson. These visionary companies have transcended the mere act of selling products and have managed to cultivate subcultures and lifestyles around their brands. They have successfully tapped into something deeper than consumerism – they…

Introduction In the fast-paced, information-saturated world we live in, capturing consumer attention is an increasingly daunting task for marketers. Traditional advertising falls short as people are bombarded with endless promotional messages. But there’s a powerful tool that has been used since ancient times to engage, inspire, and persuade: storytelling. Storytelling marketing merges the art of…

Today, speed is king and you cannot waste your time in perfecting your product.Jump right in and keep on improving as you go along. History is never kind to people who over plan and do not pull the trigger in time. Success takes hardwork. Imagine a group of kids playing tennis. Among them is a…