How Tesla Redefined Marketing for Electric Vehicles
Tesla, the renowned electric vehicle company, achieved a remarkable feat: Model 3 became the world’s top-selling electric car in 2020 and 2021. Surprisingly, Tesla accomplished this without traditional commercials or paid highway ads. So, how did they do it? Let’s explore Tesla’s intriguing marketing strategy.
Transitioning to an unconventional approach
Tesla lacks a dedicated advertising department. Nevertheless, they sold an astounding 936,000 vehicles and earned $44 billion in revenue in 2021. Their secret lies in a customer-driven strategy, meeting target audience needs and expectations.
Tesla’s success stems from prioritizing the user experience.
With innovative designs like the Model S’s 17-inch touchscreen, an irresistible referral program, and personalized service options, Tesla captivates its audience.
Aligning marketing with their mission to accelerate sustainable energy conversion, Tesla shares sustainability reports and offers their EV patent to the public. They also excel in word-of-mouth marketing through captivating events, Elon Musk’s Twitter engagement, and publicity stunts like launching a roadster into space.
Tesla invests $0 in advertising
Remarkably, still captures a significant market share. Businesses can learn from Tesla by prioritizing customer experience, post-purchase services, community-building, viral marketing, and SEO strategies.
By implementing these lessons from Tesla, businesses can create unique and cost-effective approaches for growth and customer satisfaction. Explore our educational articles to excel in your marketing endeavors and learn more about effective strategies.
Do explore our other stories like these.
Thank you!
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Hemant Mishrra
About the author: Hemant is the Founder & CEO of branding and marketing firm ”Neeti Brand Accelerator” in Mumbai. He is a brand strategist and has worked with more than 150 brands during last two decades. He is also mentor and coach to SMEs and startups. You can visit the website www.www.neeti.biz. You can contact him at hemant@neeti.biz
