The Lazy Man’s Guide to Success: The 64/4 rule

Are you tired of being mediocre? Are you sick of running in circles, trying to make everyone happy, while achieving nothing? Then it’s time to embrace the new rule of 64/4 – get more with less!

Vilfredo Pareto may have discovered the 80/20 principle, but Perry Marshall has taken it to the next level! According to his book “80/20 Sales and Marketing,” 20% of your customers not only bring in 80% of your revenues, but within that initial 20%, the top 4% overall represent a whopping 64% of your sales!

So, why waste time and effort on the trivial many when you can focus on the productive few stars?

 It’s time to stop chasing after underperformers like desperate lovers and start celebrating exceptional productivity like a rock star!

Think of it this way – would you rather be a superstar athlete, known for your incredible achievements, or a mediocre player on a team that no one cares about? The choice is yours.

64/4 #success #productivity #sales #achievement #marketing #Branding #BrandStrategy

Hemant Mishrra

About the author: Hemant is the Founder & CEO of branding and marketing firm ”Neeti Brand Accelerator” in Mumbai. He is a brand strategist and has worked with more than 150 brands during last two decades. He is also mentor and coach to SMEs and startups. You can visit the website You can contact him at

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