Blogs

The 1984/85 NBA season was full of excitement and unexpected turns. The Portland Trail Blazers made a surprising choice by selecting Sam Bowie instead of the highly talented Michael Jordan. Little did they know that this decision would lead to a remarkable chain of events. At the time, Jordan was already a rising star. He…

Our mission is crystal clear: make our brands irresistible, worshipped, and flying off the shelves. But hey, even the big shots can screw up and face the backlash of angry customers. Now, let’s talk about the latest brand blunder starring the number one beer brand and a transgender social media superstar, Dylan Mulvaney. Bud Light…

The right marketing questions. Stop wasting your time asking yourself, “How can we better promote our project if it’s not gaining traction?” Seriously, that’s the wrong mindset altogether. Listen up, my friend, because I’m about to drop some truth bombs. Instead of scratching your head, here are the real questions you should be pondering, and…

Listen up, folks! In every damn field, the real winners are those who hustle their way into the top 5%. Yeah, that’s right, just one out of twenty. Now, I am not saying you got to be some superstar who only comes around once in a blue moon. That’s like aiming for the moon when…

You see, over the past four decades, promotions have skyrocketed. Yet, the success rate remains stagnant.Why? Because the real secret lies not in your promotional tactics.The real secret lies in creating something so remarkable that those you serve can’t help but spread the word.When others become your promoters, it’s no longer just promotion. It’s passion,…

Attention, small business owners! If you haven’t hopped on the chatbot train yet, hold on tight because you’re about to miss out on the biggest game-changer that’ll shake up your entire business landscape. We’re talking about chatbots, folks! These bad boys have the power to deliver personalized customer service on a massive scale. It’s like…

Should you stir up some trouble with your competitor? Absolutely! If you think your competitor is a total flop, don’t be afraid to say it loud and clear. You’ll be surprised to see others who share your sentiment rallying to your side. Embracing an anti-competition stance is a brilliant strategy to set yourself apart and…

How do you determine if you’ve achieved success? Simple: when you’ve got a solid crew of 1000 die-hard fans backing your product or service. That’s the magic number for survival, my friend. You see, it doesn’t take a massive following to make it big. Nope, just a devoted group of True Fans. Now, let’s break…

Why overcomplicate your marketing strategy, my friends?Don’t waste your time and precious resources trying to sell to everyone.When you sell to everybody- you sell to nobody. Fish where Fish are. Let me share a tale of Decorative Concrete Company, a savvy US-based business selling swanky concrete driveways. They know better than to cast their advertising…

I must confess this is not my original story. I have picked this from the brilliant book “Predatory Thinking” by Dave Trott. It was too good not to share. Jane Juska was a retired school teacher.One day she placed a small classified ad in the New York Review of Books.It said,” Before I turn 67,…

Today I’ve got the secret sauce to completely flip consumer behaviour on its head. We’re talking about the new era of Gen Z and Millennials, where they aren’t just looking for any old products. Nope, they want to support companies that give a damn about society and the environment, as well as lend a helping…

If you’re running a business or selling anything worth a dime, you’re going to have to hike those prices at some point. It’s just the way the game is played. Now, I know what you’re thinking: “How the heck am I going to do that without my customers going ballistic?” Well, fear not, because I’ve…

Today, I’m bringing you a treasure trove of ideas to help you recover from any phase and propel your small business and brand forward. These powerhouse tips will not only get you back on track but also supercharge your brand growth, regardless of the circumstances. So buckle up and get ready to level up your…

The allure of social media grooming may seem irresistible, but let me tell you, it’s just as pointless as spending an extra hour deciding which tie to wear before giving a speech. Seriously, it’s a dead end! Here me out with this Social Media Myth Here’s the deal: when your ideas are making waves and…

Are Indian Start-Ups Ready to Embrace the 4-Day Work Week? Well, let me break it down for you. Indian start-ups are grappling with two major issues: employee attrition and productivity. But hey, some of these start-ups have taken a bold step and decided to give the 4-day work week a shot, and guess what? It…

Kellogg’s and HERSHEY’S, two beloved global companies, have joined forces to introduce the new Kellogg’s HERSHEY’S Chocos. In collaboration with HERSHEY’S, Kellogg India is launching a co-branded Chocos cereal variant to offer consumers a delightful chocolatey experience. Kellogg’s HERSHEY’S Chocos is a heart-shaped, chocolate-dipped cereal made with wheat that transforms milk into a delicious chocolate…

Alright, buckle up and listen closely, my friends. It’s time to dive into the delicate art of trust and self-preservation. You see, it’s like Donald Trump once said, hire the best you can afford, but don’t just hand out your trust like candy on Halloween. We don’t want our employees running off with our hard-earned…

Aging like a boss involves mastering the art of keeping your body in top shape for the long haul. You want to rock that 50/60/70-year milestone with style, right? Well, here’s the secret sauce: it all boils down to the grub you’ve been shoveling into your tummy. If you spot a fine-looking fox in their…