Introduction: Disruption Starts with a Bold Move New Brands Can Change the Rules—and win against the odds. People often believe that bigger always means better. But history and business say otherwise. When new players challenge the norms, they have a chance to beat even the biggest opponents. All it takes is courage, creativity, and the…
Remember when we were kids and “timepass” was a legitimate activity? Somewhere between MBA entrance exams and figuring out the intricacies of the latest office gossip, we lost the plot. Let me tell you, I recently rediscovered the sheer joy of doing absolutely nothing. It’s like chai – simple, unadulterated, and leaves you feeling surprisingly refreshed. Here’s the thing: I’m not advocating…
I recently had a long conversation—with a chatbot. It was fast, polite, and didn’t try to sell me a webinar. Impressive. But when I asked a tricky question, I got ghosted… by a robot. That’s when it hit me: in WhatsApp marketing, automation is great—until it isn’t. Chatbots are the unsung heroes of instant replies…
“Flawed by Design” Every new product starts the same way: flawed, fragile, and borderline embarrassing. The first Coke? It had cocaine in it. (Flawed and oddly popular.) Nike’s first running shoe? Built with a waffle iron. Worked great—until it rained. Even the Wright brothers’ first plane could barely lift a pigeon. And don’t get me started on…
Want to double your profits? No, you don’t need a revolutionary product or a billion-dollar ad budget. Just a 15% boost in sales will do the trick. Here’s why:✅ A newspaper loses 15% of readers & advertisers? It’s done.✅ An athlete wins by 1%, but takes home 200% more prize money.✅ A tiger chases two…
Ah, the great Indian retail debate! Should you go all-in on online, or is the charm of offline shopping still too strong to ignore? As an entrepreneur (and a serial online window shopper), I’ve had my fair share of dilemmas over this. Let’s break it down in a fun, light-hearted way because, well, business should…
Let’s be real—no one wakes up thinking, I need another basic product in my life. What they crave is connection, emotion, and a story that makes them feel something. That’s why the most successful brands don’t just sell products. They sell stories. Think about it: 🔹 Apple doesn’t market tech. They sell rebellion, creativity, and the dream of being the…
Let’s be honest—your email campaigns are probably chilling in spam folders. And SMS? Who even opens those anymore? Enter WhatsApp Broadcast—your secret weapon to reach people where they actually read and respond. Here’s why you need it: 📲 1. It’s Personal (Without Being Creepy)Unlike group chats, your audience gets messages individually. No awkward “Who’s this?” replies. No stranger commenting,…
If you’ve ever found yourself screaming at an automated phone menu, you’ll understand why I was skeptical about chatbots. But then one day, after spending 40 soul-crushing minutes on hold with my bank, I discovered something magical: an AI assistant named YogiFi. I was expecting the usual robotic, unhelpful nonsense, but instead, YogiFi actually got…
It’s time to liberate yourself with the sacred “Not-to-Do” List. Because let’s be honest, sometimes the best path to productivity is ditching the dumb stuff. I used to be a slave to my to-do list. A phone-answering ninja, an email-obsessed zombie, a slave to the pointless meeting. Then I discovered the magic of not doing….
The real art and Science of finding your target Audience. Stop marketing to the masses! In today’s noisy digital landscape, speaking directly to the right people is the key to success.This guide will walk you through the art and science of target audience profiling. Step 1: Beyond the Basics – Demographics Demystified Step 2: Dive…
Scene: my cosy Mumbai flat. Laptop open, I am browsing brand logos as my wife saunters in carrying two cups of chai. Wife: So, my dear brand guru, busy crafting the next viral campaign? Plotting a logo so gullible people will crave the product without knowing why? Me: Not at all, darling. I was just…
My daughter got her green card after two years.She will leave for US next week with her American husband.Will she come back to India ? Nope. How do you feel as a father?Most popular question I am required to answer. I am smart enough to give all the right answers. “We’ll miss her terribly, but…
I wasted the whole day.Getting sidetracked by tasks that are not essential to my success. I felt like running around like a headless chicken, busy as all heck, yet nothing actually gets done? That’s the curse of unimportant tasks we all love doing. Picture this: You’ve got a critical report due, but before you dive…
It’s time to liberate yourself with the sacred “Not-to-Do” List. Because let’s be honest, sometimes the best path to productivity is ditching the dumb stuff. I used to be a slave to my to-do list. A phone-answering ninja, an email-obsessed zombie, a slave to the pointless meeting. Then I discovered the magic of not doing….
oday, speed is king and you cannot waste your time in perfecting your product.Jump right in and keep on improving as you go along. History is never kind to people who over plan and do not pull the trigger in time. Success takes hardwork. Imagine a group of kids playing tennis. Among them is a…
The 1984/85 NBA season was full of excitement and unexpected turns. The Portland Trail Blazers made a surprising choice by selecting Sam Bowie instead of the highly talented Michael Jordan. Little did they know that this decision would lead to a remarkable chain of events. At the time, Jordan was already a rising star. He…
In the heart of Mumbai, a small samosa vendor, Raju Bhai, has turned his snack into a sensation, not through traditional methods, but with a revolutionary tool: Artificial Intelligence (AI). This story isn’t just about delicious snacks; it’s a testament to the power of AI in transforming small business marketing in India, making it a…
From Timepass to Timeless Wisdom Growing up in India, we had a noble art form called timepass. It wasn’t lazy—it was cultural meditation. We’d zone out, watch clouds float, or rewatch ’90s Bollywood dramas just to dissect plot holes. But as deadlines mounted and Excel became our best frenemy, doing nothing became… unproductive. Until I…
Let’s be real—chatbots are everywhere. Whether you’re ordering a pizza, booking a flight, or just trying to get a straight answer from your bank (good luck with that), chances are you’re talking to a bot. But not all chatbots are created equal. Some are geniuses, some are glorified answering machines, and some… well, some make…
Let’s admit it—if I had a rupee for every time a brand told me “We’re available 24/7,” I’d be sipping coconut water on a beach in Goa by now. But the truth is, unless there’s a supercharged chatbot working behind the scenes, that 24/7 availability is as rare as finding an auto that actually goes by the meter. Chatbots…
Today, If you’re not using a chatbot, you’re wasting time and losing customers. Running a marketing consultancy in India is like managing a full-fledged Bollywood production—clients demanding instant ideas, endless follow-ups, and a million questions about “ROI.” Before I discovered chatbots, my life was a whirlwind of emails, calls, and WhatsApp messages at odd hours. Now? My chatbot…
You know that guy who has been talking about launching his startup for the last three years? Yeah, we all do. He has a brilliant idea, a foolproof business plan, an MBA-worthy deck, and an obsession with perfection. The only thing he doesn’t have? A product. Look, I get it. The world tells us to…
Innovation, Preservation, Collaboration: The Holy Trinity of Success” Tridev: God’s Own Theory of Breakthrough Success The “Tridev” concept is inspired by the Hindu triumvirate of Brahma, Vishnu, and Shiva, serving as a framework for achieving sustainable growth and breakthrough success in business. This theory emphasizes three key principles: Preservation, Destruction of the Obsolete, and Creation. Let’s…
Fail to plan and plan to fail- very boring and uninspiring thought. I know of a gentleman who is planning to launch his product for last 3 years, because he is obsessed with planning to perfection.There is a serious danger that you can get paralyze in planning. Perfect is paralysis. Trying to scale the zenith…
I wasted the whole day.Getting sidetracked by tasks that are not essential to my success. I felt like running around like a headless chicken, busy as all heck, yet nothing actually gets done? That’s the curse of unimportant tasks we all love doing. Picture this: You’ve got a critical report due, but before you dive…
Ever wondered why some brands are like celebrities and others fade into the background? It all boils down to one magical word: trademark! A trademark not only helps you stand out in the crowded marketplace but also offers legal protection for your brand’s identity. Why You Need a Trademark: Pros and Cons Pros: Cons: Step-by-Step Guide…
Neeti
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