It is also true that God likes morons because he made so many of them. Customers come first- wrong. Tomorrow’s business reality is that only two things will drive success- innovation, and people. If you have good and happy employees-your customers will be taken care of. Good employees build better brands. The biggest challenge for…
Old marketing is dead. Reverse marketing is the future. Reverse marketing is the concept of marketing, in which the customer seeks the firm rather than marketers seeking the customer. Traditional marketing is about shouting from the rooftop that your products are better than anybody else. You hire Shah Rukh Khan, or Virat Kohli to convince…
All companies, all brands, and all marketeers have blind spots.Mcdonald’s started a new concept “all-day breakfast” which became a huge success. We can learn 4 lessons from this success: 1) Efficiency Blindspot. Mcdonald’s makes the fastest and cheapest burgers but in this zeal, they forgot what the customer wants.“All Day Breakfast” provided an economical meal…
I trust you are a smart person. Hence, I assume that you have done your basic homework before launching a new product. You have selected a great product; made fantastic marketing and sales plan, selected the launch market, and recruited the right team. Your go-to-market plan is about to roll. But this is elementary. In…
According to Harvard Business School professor Clayton Christensen, 95 % of the new product launches fail. Even the best research agencies put the failure rate at more than 90 %. According to another research by Harvard Business School, each year30,000 new consumer products are launched, and many of them fail. ”Specifically, 90% of them suffer…
Why are you not becoming your everyday hero? Attended a virtual session with Robin Sharma (motivational speaker) yesterday. I have read his several books and follow him. But he never ceases to surprise me with new thoughts, which you want to imbibe in your life. Collected some Gems from his talk, which I want to…
Status is online First Mover Advantage is not a pretty thing. It is a myth that carries on and on from marketing books. From marketing experts. Everybody accepts this as the gospel truth. First mover advantage is a marketing lie, most of the time. It has stopped millions of entrepreneurs from believing that if they…
What makes marketing creative?Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur?Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and…
How to use them and Get results Why should I use Instagram hashtags for my brand? Instagram hashtags can make or break your Instagram strategy.Use them correctly and you’ll get your posts seen by more people likely to be interested in your products or brand.The greatest advantage of using Instagram hashtag is that it will…