Author: prasad@neeti.biz

Bisk Farm has broadened its range by the launch of two fresh products – Heylo T-Time Cookies and Half Half Masti. These additions aim to enrich the tea-time experience and cater to the varied taste preferences of Indian consumers. Heylo T-Time Cookies are crispy and crunchy treats infused with nutritious ghee, creating a combination of…

Mumbai-based beverage company Xotik Frujus (XFPL) has annouced the rebranding and repositioning of their popular jeera brand Jeeru as ‘J.’. Their goal is to capture a larger share of the ethnic beverage market in India. The design philosophy of ‘J.’ represents the confident and colorful chaos of Gen Z and existing customers. The product packaging…

Hershey India, a division of The Hershey Company, has recently launched an exciting digital campaign called ‘Slurp Up the Fun’. This campaign introduces a delectable treat known as the Cashew Butterscotch Ice Cream Flavor Milkshake. Moreover, this milkshake combines the richness of cashew nuts with the delightful essence of butterscotch ice cream. The primary goal…

Britannia, the pioneer of sliced bread in India, has introduced Millet Bread with no added maida. This new bread variant is made with Ragi, Jowar, Bajra, and Oats. It offers customers with an easy way to include millet-based options into their meals. Britannia is the first company to introduce this product in the FMCG market…

ITC Foods, a leading FMCG company in India, has recently launched a new range of millet cookies. This launch is a part of their “Help India Eat Better” initiative. Introduction to Sunfeast Farmlite Super Millets Cookies The Sunfeast Farmlite Super Millets Cookies are a healthy, nutritious and sustainable snacking option. A combination of millets, including…

Sunfeast has launched new range of Smoothies, which is now bringing the World of Smoothies closer to home. It comes in exciting new flavors such as Mango, Strawberry, Litchi, and Peach-Pineapple. This all-new range in the smoothie world offers unique inclusions that promise a sensory delight to its consumers. Mango Smoothie with Mango Chunks Made…

NOTO, a local ice cream brand, celebrated its fourth anniversary by launching NOTO Bars. These bars come in two guilt-free flavors: Chocolate Brownie and Roasted Hazelnut. These bars are low in calories and have no added sugar, making them ideal for health-conscious consumers. According to Ashni Shah, co-founder of NOTO, each bite of these bars…

Hershey India Pvt. Ltd., a subsidiary of The Hershey Company, has introduced Hershey’s Kisses Special Dark ‘n’ Almonds. This new variant combines Hershey’s finest cocoa with roasted almonds for a delectable experience. The launch aims to expand presence in the dark chocolate market and provide unique indulgence options. Hershey’s Kisses Special Dark ‘n’ Almonds joins…

ITC’s B Natural Juices & Beverages has introduced Fruits ‘N Bits, a new fruit beverage infused with real fruit chunks and also seeds. It contains no added preservatives or concentrates. The product offers a perfect balance of delicious fruit drink and real fruit & seed inclusions. With every gulp, consumers can enjoy a tasty beverage…