You might all have heard of all this buzz going around about performancemarketing. Why is that? What is performance marketing? Keep reading and youwill find all your answers. What do you expect out of your digital marketing campaigns? Results. Everyone wants results. Whether its sales, app installs, ad clicks oranything else, you always have a…
In the world of marketing, colour is not just a visual element. It’s an invisible persuader, a silent salesman that shapes perceptions, influences emotions, and drives decisions. It’s the language that speaks to our subconscious, leaving impressions that linger long after we’ve turned away. So, let’s dive deeper into it. Red: The Energy Inducer Red,…
Introduction Reliance Jio, the telecom giant, transformed the Indian digital ecosystem with its groundbreaking marketing and business strategy. In just 83 days after its launch in 2016, Jio amassed 50 million subscribers, surpassing its competitors and establishing a dominant brand.Jio’s arrival disrupted the telecom industry, toppling competitors like Aircel, MTS, and Uninor. Reliance Jio Infocomm…
Introduction I have never laid an egg, but I can tell if the omelette is good or bad.Similarly, I am not a remarkable person, but I can tell you how to become remarkable. I have met hundreds of remarkable people and I want to share what makes them one. What being remarkable is? It doesn’t…
If you’re in a creative mood, consider postponing your errands until tomorrow. On days when you’re feeling physically well, allocate some time to embark on extended walks or even venture up a mountain. Whenever a surge of inspiration hits you, jot it down for safekeeping. Remember, the calendar might be filled with other people’s plans,…
Introduction In the ever-shifting landscape of marketing, standing out from the noisy crowd has become an escalating challenge. Amidst the constant bombardment of advertisements, how can you ensure your message resonates with your intended audience? The answer is simple yet profound: emotions. By embracing the power of genuine emotional connections, you can slice through the…
“Not-to-do” lists are often more effective than to-do lists for upgrading performance. The reason is simple: what you don’t do determines what you can do. Here are nine stressful and common not-to-do habits that entrepreneurs and office workers should strive to eliminate.Focus on one or two at a time, just as you would with high-priority…
Introduction In the fast-paced technological era we find ourselves in, a new and exciting concept has emerged: Augmented Reality (AR). Picture a world where the boundaries between the physical and digital realms fade away, where extraordinary experiences await you at every turn. AR enriches our real-world environment by seamlessly blending digital information, allowing us to…
Introduction Amul, the cherished household name in India, owes its soaring success to a symphony of factors – pristine hygiene standards, superior products, diversification, and, of course, masterful marketing. Born in 1946 as a response to the exploitation of marginalized dairy workers, Amul’s journey transformed into a remarkable global dairy brand that touched hearts far…
Introduction Embrace the binge-watching era, where on-demand content reigns supreme! Now, enter Sacred Games, the much-needed desi drama for the Indian urban audience, crafted with the finesse of a Hollywood-style narrative. In this captivating series, marketers can uncover valuable lessons to ignite their brand campaigns with unprecedented allure. Marketers often grapple with the challenge of…
Introduction Have you ever felt that irresistible pull toward Starbucks? Craving a delicious cup of coffee? They have got you covered! Had a stressful day? Let’s unwind at Starbucks! Need a serene sanctuary? Where else could you find peace better than here? This brand has earned its place among the elite class, and it’s no…
Introduction: The Dynamic World of Consumer Technology Step into the dynamic world of consumer technology, where the battle for supremacy rages on year after year. Countless brands are locked in a fierce contest, racing to release newer and better devices across various categories. In this electrifying landscape, the combination of pricing prowess and marketing mastery…
Introduction Reliance Jio, the telecom giant, transformed the Indian digital ecosystem with its groundbreaking marketing and business strategy. In just 83 days after its launch in 2016, Jio amassed 50 million subscribers, surpassing its competitors and establishing a dominant brand.Jio’s arrival disrupted the telecom industry, toppling competitors like Aircel, MTS, and Uninor. Reliance Jio Infocomm…
Introduction: Amazon Prime Video’s subscriber base continues to defy expectations, with over 200 million viewers and counting. Moreover, this unstoppable growth can be attributed to Amazon’s ingenious marketing strategy. Content Marketing: At the heart of Amazon’s success lies its captivating content. Not only does it offer original series and blockbuster acquisitions, but Amazon also understands…
Introduction: M. Mammen Mappillai embarked on an extraordinary venture in 1946, investing Rs. 14,000 to establish The Madras Rubber Factory (MRF). Initially producing toy balloons, latex cast squeaking toys, and industrial gloves, the company has evolved into a multinational corporation renowned for manufacturing top-quality tires that are widely used across India and beyond. MRF has…
Spotify has conquered the music streaming industry by setting the mood and creating an immersive music experience for its users. It provides awesome experience to music lover across the globe. Read this amazing story. When you’re in the mood, Spotify’s got the groove! The music streaming giant has proven its ability to set the perfect…
Introduction To unravel the secrets of millennial-focused marketing brilliance, let’s delve into the profound lessons Game of Thrones imparts to marketers. Furthermore, if you’re searching for a captivating case study on crafting a comprehensive marketing strategy tailored to a specific generation, look no further than the legendary tale of Game of Thrones. Despite its fantastical…
Introduction: When Budweiser India localized its global Fifa World Cup campaign, it aimed to uniquely infuse the World Cup spirit into the country. Moreover, by embracing the Indian context, Budweiser tailored the campaign to resonate with the hearts and minds of Indian audiences. Embracing the Indian Context: To effectively connect with Indian audiences, Budweiser strategically…