Blogs

NOTO, a local ice cream brand, celebrated its fourth anniversary by launching NOTO Bars. These bars come in two guilt-free flavors: Chocolate Brownie and Roasted Hazelnut. These bars are low in calories and have no added sugar, making them ideal for health-conscious consumers. According to Ashni Shah, co-founder of NOTO, each bite of these bars…

If you are looking for sustainable and breakthrough business growth –you must follow the divine principle of Vishnu- Preserve the core. When it comes to business growth, Vishnu, the God of preservation, has some solid advice. According to Vishnu, the key to sustainable growth lies in preserving your core. Now, I know what you’re thinking….

Hershey India Pvt. Ltd., a subsidiary of The Hershey Company, has introduced Hershey’s Kisses Special Dark ‘n’ Almonds. This new variant combines Hershey’s finest cocoa with roasted almonds for a delectable experience. The launch aims to expand presence in the dark chocolate market and provide unique indulgence options. Hershey’s Kisses Special Dark ‘n’ Almonds joins…

ITC’s B Natural Juices & Beverages has introduced Fruits ‘N Bits, a new fruit beverage infused with real fruit chunks and also seeds. It contains no added preservatives or concentrates. The product offers a perfect balance of delicious fruit drink and real fruit & seed inclusions. With every gulp, consumers can enjoy a tasty beverage…

Who knew that destruction could be an art form?Well, according to Shiva, the Hindu god of destruction, it is. And we’re not talking about smashing things with a sledgehammer. We’re talking about selectively abandoning the past, like when you finally decide to let go of those acid-washed jeans from the 80s. But it’s not just…

Forget about 4Ps of marketing. If you commit these marketing sins, your product will become history before you can say “Cheese” Finally, we have the antidote to all of these marketing sins: humility, empathy, generosity, patience, and kindness. It’s like the superhero team-up of marketing values. Humility is like the Batman of the group, quietly…

Marketing is an essential part of any business, and a well-thought-out marketing strategy can help a new business attract and retain customers. Here are some key elements to consider when developing a marketing strategy for a new business: Remember, the key to a successful marketing strategy is to continually monitor and adjust your efforts based…

It is also true that God likes morons because he made so many of them. Customers come first- wrong. Tomorrow’s business reality is that only two things will drive success- innovation, and people. If you have good and happy employees-your customers will be taken care of. Good employees build better brands. The biggest challenge for…

Old marketing is dead. Reverse marketing is the future. Reverse marketing is the concept of marketing, in which the customer seeks the firm rather than marketers seeking the customer. Traditional marketing is about shouting from the rooftop that your products are better than anybody else. You hire Shah Rukh Khan, or Virat Kohli to convince…

All companies, all brands, and all marketeers have blind spots.Mcdonald’s started a new concept “all-day breakfast” which became a huge success. We can learn 4 lessons from this success: 1) Efficiency Blindspot. Mcdonald’s makes the fastest and cheapest burgers but in this zeal, they forgot what the customer wants.“All Day Breakfast” provided an economical meal…

I trust you are a smart person. Hence, I assume that you have done your basic homework before launching a new product. You have selected a great product; made fantastic marketing and sales plan, selected the launch market, and recruited the right team. Your go-to-market plan is about to roll. But this is elementary. In…

According to Harvard Business School professor Clayton Christensen, 95 % of the new product launches fail. Even the best research agencies put the failure rate at more than 90 %. According to another research by Harvard Business School, each year30,000 new consumer products are launched, and many of them fail. ”Specifically, 90% of them suffer…

Why are you not becoming your everyday hero? Attended a virtual session with Robin Sharma (motivational speaker) yesterday. I have read his several books and follow him. But he never ceases to surprise me with new thoughts, which you want to imbibe in your life. Collected some Gems from his talk, which I want to…

Status is online First Mover Advantage is not a pretty thing. It is a myth that carries on and on from marketing books. From marketing experts. Everybody accepts this as the gospel truth. First mover advantage is a marketing lie, most of the time. It has stopped millions of entrepreneurs from believing that if they…

What makes marketing creative?Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur?Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and…

If you think a Competitor sucks, say so. When you do that you’ll find that others who agree with you will rally do your side. Being anti-competition is a great way to differentiate yourself and attract followers. For example, Dunkin’ Donuts likes to position itself as the anti-Starbucks.Its ads mock Starbucks for using “Fritalian” terms…

Indian start-ups have two key issues- employee attrition and productivity. Some start-ups are trying a 4-day workweek and this seems to work. This phenomenon is going to catch up. Is India ready for it? Some countries are already doing it. The Netherlands has started a 4-day work week or less than 40 hours working in…

During the last 18 months, small businesses got hit faster. Generally, the most meaningful response to any such crisis is to stop all marketing expenses. This could be a big mistake. Here are some ideas on recovering from the terrible phase, which all small businesses faced. These super tips will help you get back to your feet faster and can help you grow your…